# Cashvertising Campaigns Money Advertising Placements on Cold, Hard Cash By Summer Luu | Published 2010-10-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/money-advertising-placements References: [psfk](http://www.psfk.com/2010/10/pics-printing-ads-on-money.html) & [adverlab.blogspot](http://adverlab.blogspot.com/2010/09/custom-branded-dollar-bills-to-aid.html) Money advertising placements is an idea conceptualized by Michael Marcovici. Michael Marcovici thinks money is a very fluid media placement because "it changes hands on average 3x per week, so each ad on a 100 USD note is seen by more then 1000 persons." To visualize the concept, Michael Marcovici has made some of his own money prints with [Mattel](https://www.trendhunter.com/trends/going-places-with-ken), [American Express](https://www.trendhunter.com/trends/modern-travel) and [Campbell's](https://www.trendhunter.com/trends/chickpea-soup) replacing the presidents on the bills. **Implications** - Michael Marcovici's idea to place ads on paper money is truly innovative and displays some out-of-the-box thinking. Next time you get some change back from a cashier, be sure to check out both sides of your paper money. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Money Advertising Placements:** Placing ads on paper money presents a disruptive innovation opportunity for advertisers to reach a wide audience as money changes hands frequently. ### Sectors Adopting This - **Advertising Industry:** The advertising industry can benefit from the trend of money advertising placements by offering innovative and attention-grabbing ad placements on paper money. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Inflation-Themed Lighters](https://www.trendhunter.com/trends/moneylighter.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Metaverse Advertising Services](https://www.trendhunter.com/trends/nft-plazas.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md)