# Eerie Card Playing Campaigns This Monday to Sunday Fall 2013 Ad is Inspired by the Queen of Hearts By Sarah St.Jules | Published 2013-07-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/monday-to-sunday-fall References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/07/tereza-valtova-by-rio-surya-prasetia.html) & [mondaytosunday.net](http://www.mondaytosunday.net/) [Ad campaigns are created](https://www.trendhunter.com/trends/ikea-hides-price) in order to get viewers to remember the brand and product, and this Monday to Sunday Fall 2013 campaign is [eerily unforgettable](https://www.trendhunter.com/trends/scary-good). Monday to Sunday has used model Tereza Valtova who plays her role perfectly. She is stationed in an attic-like room that is dimly lit by candles. The inspiration from the Queen of Hearts is apparent by Valtova's crown, unruly hair and the cards that she is holding. With so many interesting facets happening in each photo, one can get distracted, however the clothing stays true to its brand values. The pieces are easy to wear, and they also fit in perfectly with the overall theme. This Monday to Sunday Fall 2013 campaign has created [stunning images](https://www.trendhunter.com/trends/alessandro-micheles) that will help viewers remember the brand name. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Eerie Ad Campaigns:** Creating unsettling and unforgettable ad campaigns to capture viewer attention. - **Fashion-inspired Marketing:** Taking inspiration from fashion in marketing campaigns for unique and memorable branding. - **Atmospheric Branding:** Using lighting, setting, and props to create an immersive brand image in advertising. ### Who This Affects Most - **Fashion:** Utilizing eerie and memorable campaigns to market clothing and accessories. - **Advertising:** Using themes and immersive settings to create memorable and effective marketing strategies. - **Art and Design:** Drawing inspiration from fashion and atmospheric campaigns to create innovative and disruptive visual branding. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md)