# Botanical Zero-Alcohol Gins Monday Gin Has No Carbs, Sugar or Calories By Michael Hemsworth | Published 2020-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/monday-gin References: [gearculture](https://gearculture.com/goods/monday-gin/) & [drinkmonday.co](https://drinkmonday.co/) [Gin](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins) has surged in popularity over the past several years as consumers grow to favor its botanical flavor profile, which is now seeing brands evolve to offer new options for those who don't drink to try out like Monday Gin. The [zero-alcohol drink](https://www.trendhunter.com/trends/empress-1908-00-indigo) is crafted with a mix of botanicals, juniper, spices and citrus that work to create the flavor of a classic London dry gin. The all-natural drink is made in California and, while suited for those who don't drink, is also a great option for designated drivers to choose when looking for a way to enjoy a cocktail without impairment. The Monday Gin is also free fro [sugar, calories and carbohydrates](https://www.trendhunter.com/trends/somersby-zero) to make it a suitable option for those on specialty diets. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Zero-alcohol Gins:** The popularity of botanical zero-alcohol gins creates an opportunity for innovation in the drinks industry. - **Specialty-diet-friendly Alcohol Alternatives:** The demand for specialty-diet-friendly drinks creates opportunities for innovation in the food and beverage industry. - **Non-impairing Cocktails:** The trend towards non-impairing cocktails creates an opportunity for innovation in the hospitality industry. ### Industries Being Reshaped - **Alcohol-free Drinks:** The increasing popularity of zero-alcohol drinks creates opportunities for innovation in the non-alcoholic beverage industry. - **Specialty-diet Foods and Beverages:** The demand for specialty-diet-friendly drinks creates opportunities for innovation in the food and beverage industry. - **Hospitality:** The trend towards non-impairing cocktails creates an opportunity for innovation in the hospitality industry. ## Related on Trend Hunter - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/junipre.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Free-From Social Tonics](https://www.trendhunter.com/trends/opus.md) - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Alcohol-Free Mezcal Beverages](https://www.trendhunter.com/trends/alcoholfree-mezcal.md)