# Luxe Eskimo Advertising The Moncler Gamme Rouge Fall/Winter 2013 Campaign is Cozy By Jana Pijak | Published 2013-08-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moncler-gamme-rouge-fallwinter-2013-campaign References: [fuckingyoung.es](http://fuckingyoung.es/moncler-gamme-rouge-fallwinter-2013-campaign/) & [eng.moncler](http://eng.moncler.com/) Jae Yoo channels his inner eskimo in the [Moncler](https://www.trendhunter.com/trends/london-a-love-affair) Gamme Rouge Fall/Winter 2013 campaign. The bundled up model poses outdoors while sporting a [patterned fut coat](https://www.trendhunter.com/trends/rudsaks-aspen) and polarized ski googles from the outerwear label's latest collection. Jae also poses with a furry costar, a husky puppy who adds an adorable element to the striking advertorial series. Captured by legendary photographer Steven Meisel of Italian [Vogue](https://www.trendhunter.com/trends/fashionbranded-caf-experiences) fame, the Moncler Gamme Rouge Fall/Winter 2013 campaign embodies the brand's signature aesthetic of luxury, comfort and practicality for their loyal consumer. This winter-ready collection embraces the label's luxe fur-crafted coats and other eskimo-inspired garments that are sure to keep one both warm and glamorous during the harsh and cold months of the upcoming season. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Outerwear:** Opportunity for disruptive innovation lies in creating sustainable and cruelty-free alternatives to traditional fur-based outerwear. - **Animal-inspired Fashion:** Disruptive innovation opportunity lies in designing and producing ethically sourced and cruelty-free animal-inspired fashion pieces using innovative materials and technologies. - **Outdoor Brand Collaborations:** Opportunity for disruptive innovation exists in partnering with outdoor brands to create functional and stylish outerwear collections for the adventurous and fashion-conscious consumer. ### Sectors Adopting This - **Fashion:** In the fashion industry, disruptive innovation can be achieved by incorporating sustainable practices and materials in the production of luxury outerwear. - **Textile:** The textile industry has a disruptive innovation opportunity in developing innovative and sustainable fabrics and materials for animal-inspired fashion. - **Outdoor Gear:** Outdoor gear industry can embrace disruptive innovation by collaborating with fashion brands to create stylish and functional outerwear collections for outdoor enthusiasts. ## Related on Trend Hunter - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Alpine Performance Collections](https://www.trendhunter.com/trends/grenoble-fw25.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Luxury Alpine Skiwear Collections](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md)