# Faux Snow Fashion Campaigns The Moncler Fall/Winter 2014/2015 Ads Feature Simulated Settings By Jordy E | Published 2014-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moncler-fallwinter-20142015 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/07/anna-ewers-sasha-luss-rj-king-for-moncler-gamme-rouge-fw-1415-campaign-by-steven-meisel-.html) & [moncler](http://www.moncler.com) The [Moncler](https://www.trendhunter.com/trends/london-a-love-affair) Fall/Winter 2014/2015 campaign has simulated a wintery backdrop within pictures shot by photographer Steven Meisel. In the advertisements, models Anna Ewers, Sasha Luss and RJ King walked about white covered grounds while clad in the exceptionally warm collection. Present in this series of Moncler apparel are pieces suited to both brisk and [alpine temperatures](https://www.trendhunter.com/trends/lv-ski-2025). Depending on where one is in the world, shoppers can pick and choose from durable slip on shoes or [knee-high leather boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025), offering up a great deal of variety come autumn. Classic wintertime items are at the same time present in this campaign. Large fluffy fur hats, puffy sleeves and elongated menswear coats will certainly keep followers of the Moncler label cozy this season. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Simulating Elements:** Fashion brands could experiment with simulated elements like seasons, locations and weather patterns in their campaigns. - **All-weather Clothing:** Clothing brands could invest in creating designs that could work for both alpine and brisk weather conditions. - **Fur Fashion:** Fur apparel could make a comeback in contemporary fashion, as showcased by Moncler's fur hats in their ad campaign. ### Where This Applies - **Fashion:** The fashion industry could take inspiration from Moncler's faux snow campaign and experiment with unique and innovative ideas in their own campaigns. - **Footwear:** The footwear industry could explore making more durable and versatile slip-on shoes and knee-high leather boots like Moncler's, that cater to different weather and terrain conditions. - **Fur Trade:** The fur trade industry could find new markets as fur makes a comeback in the fashion world, as seen in Moncler's recent ad campaign. ## Related on Trend Hunter - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Alpine Performance Collections](https://www.trendhunter.com/trends/grenoble-fw25.md) - [Winter Boot Collabs](https://www.trendhunter.com/trends/the-adidas-x-moon-boot.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md)