# AR-Showcased Fashion Collections The Moncler AR Lookbook Shares Psychedelic Coat Designs By Justin Lam | Published 2018-10-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/moncler-ar-lookbook References: [designboom](https://www.designboom.com/technology/moncler-genius-ar-book-wieden-kennedy-10-15-2018/) & [moncler](https://www.moncler.com/) Designed by the future-forward creative unit at W+K Amsterdam, the [Moncler](https://www.trendhunter.com/trends/art-of-explorers) AR lookbook gives new insight into the clothing brand's ambitious 'Genius Project.' This one-of-a-kind AR lookbook features a range of [3D immersive figures](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition), all of which launch viewers into eight of the collections featured in the Genius Project. Included in the AR experience are designs from Pierpaolo Picciolo, Kel Ninomya, Craig Green, Hiroshi Fujiwara, Palm Angels and Simone Rocha. Throughout the Moncler AR lookbook, viewers can seek out and uncover images that bend and twist reality to showcase the items in the collection. These AR figures illustrate the base forms of the collection while also showcasing them with psychedelic transformations. Image Credit: Moncler, W+K Amsterdam Photo Credits: [designboom](https://www.designboom.com/technology/moncler-genius-ar-book-wieden-kennedy-10-15-2018/) ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Ar-fueled Fashion Shows:** Using AR technology to showcase fashion collections in immersive and transformative ways. - **Genius Project Collaborations:** Collaborating with multiple designers for a diverse range of fashion collections. - **Immersive 3D Lookbooks:** Creating interactive and visually captivating lookbooks through 3D technology. ### Sectors Adopting This - **Fashion and Apparel:** Implementing AR technology to enhance fashion showcases and consumer experiences. - **Creative and Design:** Exploring AR as a medium for innovative visual storytelling and expression. - **Technology and Software:** Developing AR applications and platforms for the fashion industry. ## Related on Trend Hunter - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [AR-Powered Brand Experiences](https://www.trendhunter.com/trends/marcolin-1.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [AR-Themed Jacket Concepts](https://www.trendhunter.com/trends/beta-ar.md)