# Multi-Limbed Fashion Campaigns The Moncler Annie Leibovitz Fall/Winter Campaign is Contorted By Jordy E | Published 2014-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moncler-annie-leibovitz References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/08/moncler-fw-1415-campaign-by-annie-leibovitz.html) & [moncler](http://www.moncler.com) The Moncler Annie Leibovitz campaign for the brand's Fall/Winter 2014/2015 collection goes to great lengths to display human contortions. In the image, limbs are twisted and manipulated within varying formations, playing with the eyes of viewers before high mountain peaks and dark stormy skies. In spite of the many creative elements at play in this display of the current Moncler collection, this Leibovitz production somehow manages to stick to the basics. Displayed in the chaotic shot is the classic Moncler red coat as well as as hiking boots, weathered grey jeans and beige socks. These pieces do away with the glitz and glamor that is commonly associated with the label as they take the Moncler name back to its rustic roots. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Human Contortion:** Opportunity to incorporate unique poses and body movements in fashion campaigns. - **Creative Manipulation:** Potential to explore innovative ways to twist and manipulate objects in visual displays. - **Back to Rustic Roots:** Chance to create fashion campaigns that embrace simplicity and authenticity. ### Sectors Adopting This - **Fashion:** Exploring new ways to display clothing and accessories in advertisements. - **Photography:** Utilizing innovative photography techniques to captivate viewers. - **Outdoor Retail:** Embracing rustic aesthetics and showcasing rugged clothing and gear. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Alpine Performance Collections](https://www.trendhunter.com/trends/grenoble-fw25.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Mountain-Inspired Equipment Capsules](https://www.trendhunter.com/trends/moncler-salehe-bembury.md)