# Cut-Out Brush Branding Monarch Paint Brushes Receive a Makeover by Erin Bruce By Jamie Danielle Munro | Published 2014-08-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/monarch-paint-brushes References: [packageinspiration](http://www.packageinspiration.com/monarch-paint-brushes.html/) & [arlecena](http://www.arlecena.com/) To work on her packaging skills, Erin Bruce decided to do a rebrand of Monarch Paint Brushes that would help the product stand out more. For the design concept, she placed the brushes in a rectangular box with the handle sticking out the top. Circular holes were then cut out on the front with the name Monarch in the middle, with a [large gold-colored M](https://www.trendhunter.com/trends/mccormick-gourmet-collection) in the background. Overall the paint brushes exude a high quality look, for people that take their painting seriously. It's amazing how much of a difference a [packaging design](https://www.trendhunter.com/trends/blanco-1) makes on how someone can think of a paint brush. Sometimes it only takes [a different shape](https://www.trendhunter.com/trends/shapeup-tube) or a few cutouts to turn packaging into something memorable. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Packaging Rebranding:** The success of Monarch Paint Brushes' rebranding shows the potential for other product packaging to make a memorable impact. - **Creative Cutout Designs:** Incorporating cutouts in packaging design, like Monarch Paint Brushes, can create a unique and eye-catching visual appeal. - **Enhancing Brand Perception Through Design:** The makeover of Monarch Paint Brushes demonstrates how thoughtful and high-quality packaging design can positively influence consumers' perception of a product. ### Sectors Adopting This - **Art Supplies:** The rebranding of Monarch Paint Brushes offers an innovative opportunity for other art supply brands to rethink their packaging design and stand out in the market. - **Consumer Goods:** Creative packaging cutouts, as seen in Monarch Paint Brushes, can inspire other consumer goods industries to explore unique design approaches to enhance brand presence and consumer engagement. - **Marketing and Advertising:** The success of Monarch Paint Brushes' packaging rebranding demonstrates the potential for marketing and advertising agencies to explore innovative design strategies that captivate consumers' attention and leave a lasting impression. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Revamped Cotton Swab Branding](https://www.trendhunter.com/trends/qtips-packaging.md)