# Cooling Athletics Apparel Alphalete Debuts the Monarch Collection Just in Time for Valentine's Day By Grace Mahas | Published 2022-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/monarch-collection References: [alphaleteathletics](https://alphaleteathletics.com/) Alphalete just released their newest collection of [comfy, cool-to-the-touch, muscle enhancing designs](https://www.trendhunter.com/trends/activewear-essentials) called the Monarch Collection. Inspired by the inherent beauty and allure of butterflies, the label utilized 3D-fit printing to further enhance your physique and put form to function into works of art. The Monarch pieces are made with a special tri-blend of materials that provide [superior thermal performance](https://www.trendhunter.com/trends/temperature-regulating-sports-bra) to keep you cool when it’s hot and warm when it’s cold. The new products are made with Alphalete's specially formulated blend of Polyester, Lycra, Rayon and Elastane to ensure a luxurious touch. The outfits are designed with sleek panels strategically placed to comfort and contour your physique to promote a slimming effect. The new collection is available to purchase online. Image Credit: Alphalete ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 3% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Cooling Athletic Apparel:** Opportunities for developing innovative fabrics, materials and designs that enhance muscle performance and thermal comfort for athletes. - **3d-fit Printing:** Innovation opportunities for creating customized and precise apparel designs and fit. - **Sustainable and Luxurious Materials:** Opportunities for utilizing environmentally friendly and premium materials that provide high performance and comfort. ### Who This Affects Most - **Athletic Apparel:** The sports industry can leverage these innovative trends to improve athletic performance and comfort. - **Textile Manufacturing:** Core industry that can explore disruptive materials and manufacturing processes. - **Fashion Retail:** The fashion industry can benefit from incorporating advanced technology and performance materials into their products. ## Related on Trend Hunter - [Cooling Intimate Essentials Collections](https://www.trendhunter.com/trends/cool-essential-collection.md) - [Technical Athletic Apparel](https://www.trendhunter.com/trends/solotex-mesh-performance.md) - [Performance-Focused Cooling Collections](https://www.trendhunter.com/trends/cooling-collection.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md)