# Digitally Printed Sneakers Vans Unveils Its Second Japan Fabrics Collection Entitled MONALISA© By Amy Duong | Published 2018-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/monalisa References: [hypebeast](https://hypebeast.com/2018/4/vans-monalisa-japan-fabrics-collection) & [abc-mart.net](http://www.abc-mart.net/shop/g/g5742140001015/) [Vans](https://www.trendhunter.com/trends/comme-des-garons-girl) introduced its first Japan Fabrics collection in February, and its latest treatment is the MONALISA©. The label's second drop from the collection is created by Japan's Komatsu Seiren Co. It is a special digital technology that is able to infuse a plethora of colors together -- up to 17 million hues -- and create a realistic iteration of textures, artwork, and pattern designs. The visuals that this new footwear collection boasts include paper prints, marble designs, and a leaf pattern. These digitally printed designs see itself on the uppers of Vans' iconic silhouettes including the Old Skools, the Eras, and the Slip-Ons. Additional to the [textural prints](https://www.trendhunter.com/trends/zhang-quan-1), the sneakers are also finished with the label's signature vulcanized waffle outsoles, tonal lacing systems, and branding details. The MONALISA© sneakers are available beginning today online at ABC Mart and other Japanese sneaker retail locations. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 65% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Digital-printed Fashion:** Incorporating digital printing technology into fashion could disrupt traditional textile manufacturing and provide opportunities for personalized fashion experiences. - **Advanced Textile Printing:** Advancements in textile printing technology are enabling highly detailed and realistic patterns to be printed onto a wide range of materials, paving the way for new application areas. - **Customizable Footwear:** By leveraging the power of digital printing, footwear companies can offer greater flexibility and customization options for consumers, creating new business models and revenue streams. ### Industries Being Reshaped - **Apparel Manufacturing:** The fashion industry could leverage digital printing to reduce manufacturing waste and increase efficiency, improving sustainability and expanding design possibilities. - **Footwear Manufacturing:** Introducing advanced digital printing technology into footwear manufacturing could enable companies to offer customized and personalized products, creating new market opportunities and driving growth. - **Printing Technology:** The development of advanced textile printing technologies could transform the printing industry and enable new applications across a range of sectors, from fashion to home decor to sports equipment. ## Related on Trend Hunter - [Patterned Monochormatic Skate Sneakers](https://www.trendhunter.com/trends/comme-des-garons-girl.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md) - [Technical Denim-Worked Sneakers](https://www.trendhunter.com/trends/vans-otw-and-fdmtl.md) - [Textured Sneaker Collabs](https://www.trendhunter.com/trends/beams-and-vans.md) - [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md) - [Harajuku-Inspired Slip-Ons](https://www.trendhunter.com/trends/harajuku-punk.md) - [Vibrant Rugged Skate Sneakers](https://www.trendhunter.com/trends/vans-varsity-collection.md) - [Multi-Color Skater Sneakers](https://www.trendhunter.com/trends/parra-and-otw.md)