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# Perfeclty Timed Swiss Watches
The TAG Heuer Monaco V4 Tourbillon Has a Novel Timekeeping System

By Rahul Kalvapalle | Published 2014-04-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/monaco-v4-tourbillon
References: [gizmag](http://www.gizmag.com/tag-heuer-monaco-v4-tourbillon/31436/) & [baselworld.tagheuer](http://baselworld.tagheuer.com/en/monaco-v4-tourbillon)

Swiss watchmaker TAG [Heuer](https://www.trendhunter.com/trends/monaco-skeleton-chronograph) unveiled the TAG Heuer Monaco V4 Tourbillon watch, claimed to be the first ever watch to feature a [belt-drive tourbillon](https://www.trendhunter.com/trends/black-hole-tourbillon).

A tourbillon is a mechanical system that regulates the speed at which a watch ticks. What's unique about the Monaco V4 Tourbillon watch is that its tourbillon system features a unique belt-drive that eliminates friction and results in a perfectly fluid rotation. The belts are no thicker than a human hair.

The Monaco V4 Tourbillon features a V-shaped main plate with four barrels mounted onto it at an angle intended to resemble the cylinders on a [Formula One](https://www.trendhunter.com/trends/mercedes-amg-petronas) car's engine. The barrels are held in place and rotated on ball bearings.

The watch also boasts a black titanium and sapphire case and an automatic linear rewinding system. Once released, the watch is likely to be priced at around $169,600.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 69% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What's Driving This Trend

- **Belt-drive Tourbillon:** The use of belt-drive tourbillon in watchmaking presents an opportunity for watch manufacturers to offer more accurate and efficient timekeeping systems.
- **V-shaped Main Plate:** The V-shaped main plate design of the TAG Heuer Monaco V4 Tourbillon watch presents an opportunity for manufacturers to create unique and aesthetically pleasing watch designs.
- **Linear Rewinding System:** The development of automatic linear rewinding system technology in watchmaking presents an opportunity for more energy-efficient and easier-to-use watch movements.

### Who This Affects Most

- **Luxury Watches:** Luxury watch manufacturers can adopt the use of belt-drive tourbillon and V-shaped main plate designs to offer more advanced and aesthetically pleasing timepieces.
- **Watchmaking Technology:** The development of belt-drive tourbillon, V-shaped main plates, and linear rewinding system technology presents an opportunity for innovation in the watchmaking industry.
- **High-end Fashion:** Collaboration opportunities between high-end watchmakers and fashion brands to create unique and stylish luxury watches that embody both fashion and technology.

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