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# Striking Purple Steel Timepieces
TAG Heuer Reveals the Limited Edition 'Monaco Purple Dial'

By Kanesa D | Published 2022-07-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/monaco-purple-dial
References: [hypebeast](https://hypebeast.com/2022/7/tag-heuer-limited-edition-monaco-purple-dial-info) & [tagheuer](https://www.tagheuer.com/ca/en/)

[TAG Heuer](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon) has revealed the new [limited edition](https://www.trendhunter.com/trends/tag-heuer-x-fragment) ‘Monaco Purple Dial’ timepiece, which arrives as an update to the iconic 1969 edition. The 39-mm polished steel body is accentuated by a bold purple dial that gets richer in color near the edges. Additional cosmetic highlights include sleek rhodium-plated indexes, white SuperLumiNova hands, and two sub-counters coated in a black shade.

The watch features a Calibre Heuer 02 [chronograph movement](https://www.trendhunter.com/trends/porsche-anniversary-chronograph) encased in a stainless steel sapphire crystal case back. The watch will be produced in limited quantities, with only 500 pieces being manufactured and sold. Rounded off with a black leather band dyed purple at the back, the ‘Monaco Purple Dial’ is available at TAG Heuer’s retail locations.

Image Credit: TAG Heuer

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 61% | Activity: 44% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Steel Timepieces:** Opportunities to create sleek, sophisticated watches with unique color accents and limited runs for discerning customers.
- **Iconic Watch Updates:** Opportunities to update and modernize classic timepieces with current technology and design while maintaining the original aesthetic.
- **Limited Edition Collectibles:** Opportunities to create unique, exclusive products for collectors and enthusiasts that are both functional and visually striking.

### Sectors Adopting This

- **Luxury Watch Manufacturing:** Manufacturers can create bold color palettes, limited production runs and put a modern spin on classic designs to create special-edition pieces for customers seeking unique and exclusive products.
- **Fashion Retail:** Retailers can tap into the collector's market and discerning customer base by providing access to limited-edition luxury watches with unique design traits.
- **Luxury Accessories:** Manufacturers can create a loyal following by creating limited-edition, unique accessories, such as luxury watches, that appeal to fashion enthusiasts and collectors looking to stand out from the crowd.

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