# Eco-Friendly Royalty Rides The Monaco Lexus LS600h is the Official Car of the Other Royal Wedding By Michael Hines | Published 2011-04-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/monaco-lexus-ls600h References: [autoblog](http://www.autoblog.com/2011/04/08/monaco-commissions-a-lexus-ls-600h-for-the-other-royal-wedding/) The Monaco Lexus LS600h has been created to celebrate Europe's *other* summertime royal wedding. The special-edition Lexus will be the official car of Prince Albert II of Monaco and his bride Miss Charlene Wittstock. Lexus is no stranger to luxury rides created specifically for big-time sponsorships, but the Monaco Lexus LS600h is bound to be one of their most lavish of these vehicles ever created. The hybrid ride will be outfitted with a slew of extras, including flashing lights, the royal insignia and a special license plate reading "MC O1." Lexus' sponsorship of the royal wedding is a shrewd move that is sure to pay dividends down the line. Monaco is a tiny, but wealthy country, and it will more than likely attract all the eyes of Europe come the royal wedding on July 2nd. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Sponsorship Vehicles:** Opportunity for luxury car brands to create special-edition vehicles for high-profile sponsorships. - **Hybrid Royalty Rides:** Disruptive innovation opportunity to design eco-friendly luxury cars for royal weddings and high-profile events. - **Shrewd Brand Partnerships:** Potential for brands to strategically align with prestigious events and gain long-term benefits. ### Where This Applies - **Automotive:** Automakers can capitalize on designing and manufacturing luxury cars tailored for special occasions. - **Event Planning:** Opportunity for event planners to offer eco-friendly vehicles as part of their high-end services for exclusive events. - **Marketing and Advertising:** Branding agencies can help brands establish strategic partnerships with influential events and maximize exposure. ## Related on Trend Hunter - [Luxurious Vehicle Brand Yachts](https://www.trendhunter.com/trends/lexus-ly-680.md) - [Fully Electric Luxury Vehicles](https://www.trendhunter.com/trends/electric-luxury-vehicles.md) - [Customized Character-Themed Vehicles](https://www.trendhunter.com/trends/elphaba-tx.md) - [Waterproofed Hybrid SUV Models](https://www.trendhunter.com/trends/lexus-lx-700h.md) - [High-Powered Electric Supercars](https://www.trendhunter.com/trends/lexus-bev-sports.md) - [Electric All-Wheel-Drive SUVs](https://www.trendhunter.com/trends/lexus-rz-450e.md) - [Off-Road OEM-Modified SUVs](https://www.trendhunter.com/trends/lexus-lx-600-alpine-lifestyle.md) - [Royal Carriage Replicas](https://www.trendhunter.com/trends/horse-drawn-carriage-rides.md) - [Opulent Car-Exploration Experiences](https://www.trendhunter.com/trends/lexus-meraki-on-wheels.md)