# Tropical Canned Rum Cocktails Monaco Expands Craft Cocktail Line With New Pre-Made Mai Tai By Niko Pajkovic | Published 2021-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/monaco-cocktails References: [bevnet](https://www.bevnet.com/spirits/2021/monaco-expands-craft-cocktail-portfolio-with-launch-of-new-ready-to-drink-classic-mai-tai) & [drinkmonaco](http://drinkmonaco.com) American canned cocktail brand Monaco Cocktails adds to its portfolio of ready-to-drink cocktails with the launch of the 'Monaco Classic Mai Tai.' The 12-ounce cans contain a mix of light and dark rum with tropical flavors and orange curaçao. This convenient, pre-made drink has been released, in part, as a celebration of National Mai Tai Day, which takes place in the United States on August 30th. With a 9% ABV and all the ingredients found in the traditional drink, the 'Monaco Classic Mai Tai' aims to mimic the refreshing, bar-made staple. "This modern twist on a retro tiki cocktail allows consumers to enjoy a classic cocktail bar experience on-the-go or at home," said Don Deubler, CEO of Atomic Brands. the parent company of Monaco Cocktails. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 26% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Canned Cocktail Boom:** The rise of canned cocktails is creating disruptive innovation opportunities for beverage companies to develop new, convenient pre-made mixed drinks. - **Tropical Flavor Trend:** The popularity of tropical flavors in canned cocktails creates an opportunity for food and beverage companies to capitalize on this trend and create unique flavor combinations. - **At-home Cocktail Culture:** The demand for pre-made, bar-quality cocktails that can be enjoyed at home is on the rise, presenting opportunities for beverage companies to innovate and create high-quality, convenient options for consumers. ### Who This Affects Most - **Beverage Industry:** Beverage companies can leverage the canned cocktail boom by expanding their offerings and experimenting with new flavor combinations to attract consumers. - **Food Industry:** Food companies can capitalize on the tropical flavor trend in canned cocktails by incorporating popular fruit flavors into their products and offering unique and innovative combinations. - **Hospitality Industry:** The rise of at-home cocktail culture presents disruptive innovation opportunities for hospitality companies to develop new experiences and offerings, such as virtual cocktail classes and custom home bartending kits. ## Related on Trend Hunter - [Refreshing Full-Strength Cocktails](https://www.trendhunter.com/trends/mai-tai.md) - [Ready-to-Drink Rum Cocktails](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can.md) - [High-ABV Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margaritas.md) - [Canned Watermelon-Tequila Cocktails](https://www.trendhunter.com/trends/monaco-cocktails-1.md) - [Watermelon-Infused Canned Cocktails](https://www.trendhunter.com/trends/watermelon-crush.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Ready-to-Drink Rum Canned Cocktails](https://www.trendhunter.com/trends/cocacola-and-bacardi.md) - [Authentic Canned Hawaiian Cocktails](https://www.trendhunter.com/trends/hawaiian-rum-cocktails.md) - [Take-Anywhere Vacation Cocktails](https://www.trendhunter.com/trends/malibu-rts.md)