# Canned Watermelon-Tequila Cocktails Monaco Cocktails Launches Summery New Flavor, Watermlon Crush By Niko Pajkovic | Published 2022-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/monaco-cocktails-1 References: [bevnet](https://www.bevnet.com/spirits/2022/monaco-expands-tequila-canned-cocktail-portfolio-with-launch-of-watermelon-crush) & [drinkmonaco](https://www.drinkmonaco.com/monaco-cocktails)  [Monaco](https://www.trendhunter.com/trends/ready-to-drink-margaritas) [Cocktails](https://www.trendhunter.com/trends/crush-cocktails), a new line of RTD canned cocktails owned by [Atomic Brands](https://www.trendhunter.com/trends/watermelon-crush), has announced the launch of its newest flavor: Watermelon Crush. Released just in time for summer, this warm-weather-inspired flavor combines premium tequila with fresh watermelon to deliver a refreshing cocktail beverage appropriate for nearly any occasion. Like Moncao Cocktails' other flavors, Watermelon Crush contains two shots of alcohol -- in this case, tequila -- per 12 ounce can. As a result, the beverages deliver a 9% ABV, which is slightly higher than typical canned cocktails. “With tequila remaining one of the fastest-growing liquor categories and watermelon positioned as one of the most beloved fruits in America, the opportunity is ripe to introduce the ultimate mashup of these refreshing, on-trend flavors,” said Don Deubler, CEO of Atomic Brands. Image Credit: Monaco ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 17% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **RTD Canned Cocktails:** Premium RTD canned cocktails are becoming more popular, opening up an opportunity in the market to create more unique flavors. - **Tequila Innovation:** Tequila is a fast-growing liquor category and presents an opportunity for innovation in both flavor combinations and delivery methods, such as in ready-to-drink cocktails. - **Fruit-flavored Alcohol Beverages:** Alcoholic beverages infused with fruit flavors are becoming increasingly popular, presenting opportunities for companies to create unique flavor combinations and streamline the production process. ### Where This Applies - **Alcoholic Beverage Industry:** As the popularity of canned cocktails and fruit-flavored alcohol beverages continues to grow, innovation in product development and marketing will be key to stay competitive in the market. - **Tequila Industry:** With the fast-growing market for tequila and the popularity of RTD canned cocktails, there is a significant opportunity for tequila companies to explore new flavor combinations and delivery methods to tap into this market. - **Canned Beverage Industry:** As more consumers look for convenience and portability in their beverage choices, the canned beverage industry is poised for growth, with opportunities for innovation in flavor combinations and packaging design. ## Related on Trend Hunter - [Watermelon-Infused Canned Cocktails](https://www.trendhunter.com/trends/watermelon-crush.md) - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md) - [High-ABV Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margaritas.md) - [Fruity Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margarita.md) - [Juicy Vodka Cocktails](https://www.trendhunter.com/trends/holla-spirits-rtd.md) - [Fruit-Forward Wine-Based Cocktails](https://www.trendhunter.com/trends/uptown-cocktails-melon-peppersmash.md) - [Refreshing Canned Tequila Cocktails](https://www.trendhunter.com/trends/badwater-tequila.md) - [Saltwater-Infused Canned Cocktails](https://www.trendhunter.com/trends/saltwater-woody.md) - [Premium Canned Tequila Beverages](https://www.trendhunter.com/trends/tequila-cazadores-1.md)