# Fringed Auburn Editorials This Mona Johannesson Marie Claire Italia Shoot Goes in Field By Emily Evans | Published 2011-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mona-johannesson-marie-claire References: [zac-fashion](http://zac-fashion.com/mona-johannesson-by-david-bellemere-for-marie-claire-italia-september-2011) & [marieclaire.it](http://www.marieclaire.it/) With fall on the horizon, now is the perfect time to indulge in some [auburn-colored couture clothing](https://www.trendhunter.com/trends/szane-fall-2025), and this Mona Johannesson Marie Claire editorial shows fashionistas just how to do it. The medley of autumn colors used within this shoot showcases model Mona Johannesson's soft side as she frolics in fields. This Mona Johannesson Marie Claire shoot was shot by famed fashion photographer David Bellemere for the September 2011 edition of the magazine. With fashions from the likes of Tom Ford, Roberto Cavalli, [Dior](https://www.trendhunter.com/trends/dior-paradise) and [Dsquared2](https://www.trendhunter.com/trends/shedohedo2), this shoot will make waves on the fall fashion scene. **Implications** - Incorporating colors that match the corresponding season are a great way to appeal to consumers' moods during each season. During the fall months, autumn colors used within product packaging can help a product appear suitable to consumer's needs during that season. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Color Marketing:** Using colors that match the corresponding season to appeal to consumer's moods and needs. ### Where This Applies - **Fashion:** Incorporating autumn colors in clothing and accessories to align with the fall season. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)