# Seductively Self-Conscious Shoots Mona Johannesson for Elle Sweden Models 50s-Inspired Fashion By Meghan Young | Published 2012-02-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mona-johannesson-for-elle-sweden References: [fashionising](http://www.fashionising.com/pictures/b--Not-quite-Sandra-Dee-21053.html) It's hard not to find model Mona Johannesson for Elle Sweden endearing in this particular editorial. Her self-conscious poses and vulnerable stares will reel in everyone and anyone. Strangely seductive, she gives the fashion an innocent allure even though the pieces are already pretty sexy on their own. Mona Johannesson for Elle Sweden was shot by Swedish fashion photographer Peter Gehrke. Styled by Lisa Lindqwister, the Swedish model is outfitted in 50s-inspired fashion. The [pretty prints and pastel colors](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) are given an edge with [exposed midriffs](https://www.trendhunter.com/trends/songs-of-siren) and sporty mesh shorts. The soft, voluminous hair, [smokey eye](https://www.trendhunter.com/trends/il-pranzo-campaign) and dangling earrings finish off the retro looks. Gehrke finished the photo shoot itself with a subdued vintage filter. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Self-conscious Photography:** Disruptive innovation opportunity: Develop a new photography style that captures the vulnerability and self-awareness of subjects, creating unique and emotional visuals. - **50s-inspired Fashion:** Disruptive innovation opportunity: Combine vintage aesthetic with modern designs to create a fresh take on 50s-inspired fashion, appealing to both nostalgic and contemporary audiences. - **Innocent Allure:** Disruptive innovation opportunity: Create fashion collections that exude innocence and allure, blurring the boundaries between sweet and sexy. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity: Integrate new technologies, such as augmented reality or virtual reality, into fashion photography to create immersive and interactive experiences. - **Fashion Design:** Disruptive innovation opportunity: Utilize sustainable materials and ethical fashion practices to design 50s-inspired clothing that meets the demands of modern consumers. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Develop makeup and beauty products that enhance the natural features of individuals, embracing the concept of innocent allure in beauty trends. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Industrial Intimate Hotel Interiors](https://www.trendhunter.com/trends/mona-athens.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)