# Boyish Couture Captures The Mona Johannesson Eurowoman Editorial is Elegantly Androgynous By Jana Pijak | Published 2011-11-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mona-johannesson-eurowoman References: [fashiongonerogue](http://fashiongonerogue.com/mona-johannesson-honer-akrawi-eurowoman/) & [hiddengarments.cn](http://www.hiddengarments.cn/index.php/2011/11/mona-johannesson-by-honer-akrawi-for-eurowoman/) The Mona Johannesson Eurowoman fashion pictorial captures the model as she rocks glamorous ensembles with a boyish twist. Mona goes blonde in Light Up, a fashion shoot lensed by photographer Honer Akrawi. These alluring images feature the use of soft day lighting and evoke an elegant simplicity. Mona wears a mix of structured pieces and menswear-inspired looks that have an androgynous feel. The minimalist wardrobe, styled by Gertrude Maria Bonnelykke includes lightweight outerwear and tailored looks from designers like Marc Jacobs, Stella McCartney, Mulberry, [COS](https://www.trendhunter.com/trends/cos-summer-2026) and others. Men's timepieces and a mix of flats and the highest of heels act as the model's main accessories. Moreover, the model's look is complete with an ice-blond bob by Marianne Jensen and barely there makeup by Anne Staunsager. The Light Up fashion editorial for Eurowoman features menswear-inspired looks that evoke a [strong sense of femininity](https://www.trendhunter.com/trends/contemporary-femininity). Image Credit: [Honer Akrawi](http://www.honerakrawi.com/) ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 73% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Androgynous Fashion:** Disruptive innovation opportunity: Create a gender-neutral clothing line that blends elements of menswear and womenswear to appeal to a diverse customer base. - **Minimalist Wardrobe:** Disruptive innovation opportunity: Develop a subscription-based service that curates a collection of versatile, high-quality minimalist clothing for individuals looking to simplify their wardrobe. - **Menswear-inspired Accessories:** Disruptive innovation opportunity: Design a line of accessories, such as watches and shoes, that combine classic menswear elements with feminine touches to cater to individuals seeking a sophisticated and unconventional style. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Create an online platform that connects consumers with niche fashion retailers specializing in androgynous fashion. - **Subscription Services:** Disruptive innovation opportunity: Establish a subscription-based service that offers curated minimalist wardrobe packages tailored to the individual's style preferences and needs. - **Accessories:** Disruptive innovation opportunity: Develop a direct-to-consumer brand that offers unique and stylish menswear-inspired accessories for both men and women seeking distinctive fashion options. ## Related on Trend Hunter - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Industrial Intimate Hotel Interiors](https://www.trendhunter.com/trends/mona-athens.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)