# Maternal Ice Cream Flavors Baskin-Robbins' Mom's Makin' Cookies Ice Cream Celebrates Mother's Day By Katherine Pendrill | Published 2016-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moms-makin-cookies References: [brandeating](http://www.brandeating.com/2016/05/moms-makin-cookies-ice-cream-returns-to-baskin-robbins.html) & [baskinrobbins](https://www.baskinrobbins.com/content/baskinrobbins/en/products/icecream/flavors.html?popupurl=/content/baskinrobbins/en/products/icecream/flavors/moms_makin_cookies_ice_cream0.html) With Mother's Day just around the corner, [Baskin-Robbins](https://www.trendhunter.com/trends/peanut-butter-blossom-ice-cream) is bringing back its Mom's Makin' Cookies ice cream flavor. Appropriately designated as the Flavor of the Month, the new ice cream puts a delicious spin on an iconic treat. The Mom's Makin' Cookies flavor is a twist on the chain's existing [cookie dough ice cream](https://www.trendhunter.com/trends/frosted-animal-cookie-ice-cream). The new version features brown sugar-flavored ice cream combined with chocolate-flavored chips, chocolate chip cookie bits and a ribbon of cookie dough batter. To coincide with the maternal theme, Baskin-Robbins is also offering a discount on any cakes ordered before Mother's Day. While Mom's Makin' Cookies will be available beyond Mother's Day, the return of the tasty ice cream flavor to the Baskin-Robbins menu gives consumers the perfect excuse to indulge in something sweet. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 32% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Maternal-themed Flavors:** Creating specialty food and beverages that celebrate motherhood can be a successful trend, tapping into the emotional connection between mothers and their families. - **Limited Time Offer Ice Cream Flavors:** Offering exclusive and seasonal flavors can drive short-term sales and awareness of a company's brand, creating a sense of urgency among consumers to try them. - **Discounted Cakes for Special Occasions:** Providing discounts for custom cakes during special occasions like Mother's Day can incentivize customers to purchase customized desserts and increase loyalty. ### Where This Applies - **Food and Beverage:** Brands in the food and beverage industry can create similar limited-time flavors and related products to boost sales, build brand recognition and loyalty among customers. - **Retail and E-commerce:** Businesses in retail and e-commerce industries can partner with food and beverage companies for cross-promotion and limited-time offerings of exclusive products for special occasions such as Mother's Day. - **Hospitality and Catering:** Companies specializing in event planning, catering, and hospitality can leverage special promotions on desserts and cakes for special occasions to increase sales and customer loyalty. ## Related on Trend Hunter - [Christmas Treat Ice Creams](https://www.trendhunter.com/trends/peanut-butter-blossom-ice-cream.md) - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md) - [Pink Cake Batter Cookies](https://www.trendhunter.com/trends/pink-velvet-cake-cookie.md) - [S’mores-Inspired Ice Creams](https://www.trendhunter.com/trends/oreo-smores-ice-cream.md) - [Featured Ice Cream Flavors](https://www.trendhunter.com/trends/toffee-chocolate-chunk.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Cinnamon Roll Ice Creams](https://www.trendhunter.com/trends/new-cinnamon-roll-ice-cream.md) - [Blueish Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookie-monster-ice-cream.md) - [Spring Treat Item Launches](https://www.trendhunter.com/trends/jamoca-mousse-royale.md)