# Ridiculously Banned Plaything Ads The Moms Demand Action For Gun Sense Campaign is Eye-Opening By Meghan Young | Published 2013-07-11 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/moms-demand-action-for-gun-sense References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/moms-demand-action-for-gun-sense-in-america-red-riding-hood-kinder-egg-dodgeball/) & [grey](http://www.grey.com) The Moms Demand Action For Gun Sense in America ad campaign is incredibly eye-opening for those who live in nation and those who thought they had a better grasp on their policies and beliefs. It essentially compares two items, one of which is banned. Although clearly the guns in the images are extremely aggressive, it is the 'Red Riding Hood' book, Kinder Egg and Dodgeball that have been ridiculously banned. Conceived and executed by Grey, an ad agency based in Toronto, Canada, the Moms Demand Action For Gun Sense in American ad campaign was art directed by Yusong Zhang with creative direction by Patrick Scissons. The shocking images were shot by photographer Eden Robbins of Sugino Studio and retouched by Miho Matsuoka. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Increasing Gun Control Advocacy:** The Moms Demand Action For Gun Sense in America ad campaign highlights the growing trend of advocating for stricter gun control policies. - **Criticism of Banned Items:** The campaign raises awareness about the controversial bans on items like 'Red Riding Hood' books, Kinder Eggs, and Dodgeball, sparking discussions on the appropriateness of such restrictions. - **Power of Visual Storytelling:** The eye-catching ad campaign demonstrates the trend of using provocative visuals to convey powerful messages and evoke emotions. ### Who This Affects Most - **Advertising and Marketing:** The ad campaign by Grey showcases the opportunities for creative agencies to address societal issues and spark conversations through thought-provoking campaigns. - **Publishing and Entertainment:** The bans on 'Red Riding Hood' books and the Kinder Egg highlight the potential disruption in the publishing and entertainment industries, paving the way for alternative forms of child-oriented storytelling and engagement. - **Policy and Advocacy:** The Moms Demand Action For Gun Sense in America campaign emphasizes the need for policy changes and advocacy programs related to gun control, creating opportunities for organizations and activists in the policy and advocacy sectors. ## Related on Trend Hunter - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Anti-Gun Water Toys](https://www.trendhunter.com/trends/antigun-water-toys-jayhayspray20-promotes-change-in-societys-relationship-w.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md)