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# Streetwear-Informed Collectible Dolls
Supreme Unveils a Closer Look at its Momoko Doll

By Amy Duong | Published 2022-12-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/momoko-doll
References: [hypebeast](https://hypebeast.com/2022/12/supreme-momoko-doll-box-logo-closer-look) & [instagram](https://www.instagram.com/supremenewyork/?utm_source=ig_embed&ig_rid=4e90d250-342c-4712-911d-b5726b28943c)

![Streetwear-Informed Collectible Dolls](https://cdn.trendhunterstatic.com/thumbs/495/momoko-doll.jpeg)

[Supreme](https://www.trendhunter.com/trends/mf-doom-collection) introduces a closer look at its new Momoko DOLL launch, which is a [collectible figure](https://www.trendhunter.com/trends/kimmon-collectibles) that has been around since the year 2001. The doll stands 12.6 inches tall and is created by Namie Manabe and PetWORKs as a collective project on the side before it became a popular series in the Japanese market.

Supreme unveils a video online to showcase the apparel worn by the dolls. They are seen adorned in the [iconic Box Logo hoodie](https://www.trendhunter.com/trends/playboi-carti-supreme), layered jeans, a metallic GORE-TEX jacket, the logo beanie, canvas backpack, sweatpants, and more. The video online is scored by the song Sobakasu by JUDY AND MARY. The doll launched officially yesterday -- available at the online store.

Image Credit: Supreme, [hypebeast](https://hypebeast.com/2022/12/supreme-momoko-doll-box-logo-closer-look), [instagram](https://www.instagram.com/supremenewyork/?utm_source=ig_embed&ig_rid=4e90d250-342c-4712-911d-b5726b28943c)

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 2% | Activity: 4% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Collectible Dolls Inspired by Brands:** Companies can partner with toy manufacturers to create branded collectible dolls, providing a new way for fans to interact with a brand and potentially create a new revenue stream.
- **Streetwear-inspired Toys:** Toy companies can create streetwear-inspired toys to tap into the popularity of the streetwear fashion trend and appeal to a younger demographic.
- **Online Toy Launches:** Launching toys exclusively online can create a sense of exclusivity and scarcity, potentially driving up demand and creating a unique customer experience.

### Sectors Adopting This

- **Fashion:** Fashion brands can explore the potential of creating collectible dolls as a new source of revenue and as a way to engage with fans through a new medium.
- **Toy Manufacturing:** Toy manufacturers can tap into the popularity of streetwear fashion by creating streetwear-inspired toys, potentially attracting a new, younger demographic.
- **Online Retail:** The online retail industry can capitalize on the sense of exclusivity created by online toy launches, potentially driving up sales and creating a unique customer experience.

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