# Hopped Alcohol-Free Kombuchas Momo x Orbit Beers Hops Kombucha is Packed with Flavor By Michael Hemsworth | Published 2023-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/momo-x-orbit-beers-hops-kombucha References: [foodbev](https://www.foodbev.com/news/momo-kombucha-and-orbit-beers-partner-to-launch-alcohol-free-hopped-kombucha/) & [orbitbeers](https://www.orbitbeers.com)  The Momo x [Orbit Beers Hops Kombucha](https://www.trendhunter.com/trends/orbit-kinetic) has been created in partnership between Moto Kombucha and Orbit Beers in the UK to provide consumers with a decidedly delicious option to try out this fall. The refreshment is crafted with Hallertau Blanc and Nelson Sauvin hops to give its tropical fruit and gooseberry flavor profile, while the touch of tartness is offered thanks to the kombucha profile. The final result is a refreshing yet complex drink that's alcohol-free to make it perfect for consumers looking to reduce or eliminate their intake of alcohol this season. [Momo Kombucha](https://www.trendhunter.com/trends/blood-orange-kombucha) Co-Founder Josh Puddle spoke on the Momo x Orbit Beers Hops Kombucha saying, "We could think of no better partner than [Orbit Beers…This](https://www.trendhunter.com/trends/subscription-tracker) traditional approach with a flavour-focused modern spin felt like a natural fit for the way we brew. This is our third limited edition special, and we are so grateful to have partnered with Orbit.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 19% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcohol-free Kombuchas:** The rise of alcohol-free kombuchas presents an opportunity for beverage companies to cater to health-conscious consumers searching for flavorful alternatives. - **Crafted Flavor Profiles:** Crafting unique flavor profiles with ingredients like hops opens up innovative possibilities for creating refreshing yet complex drinks in the beverage industry. - **Reduced Alcohol Consumption:** The increasing demand for alcohol-free options reflects a growing trend of consumers seeking alternatives to reduce or eliminate their alcohol intake while still enjoying flavorful beverages. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can capitalize on the growing trend of alcohol-free kombuchas by developing innovative and flavorful alternatives for health-conscious consumers. - **Craft Brewing Industry:** Craft breweries can explore collaborations and experimentation with ingredients like kombucha and hops to create unique and refreshing flavor profiles for non-alcoholic beverages. - **Health and Wellness Industry:** The health and wellness industry can tap into the demand for alcohol-free options by providing products that cater to consumers looking to reduce or eliminate their alcohol intake while still enjoying delicious and refreshing drinks. ## Related on Trend Hunter - [Seasonal Citrus Kombuchas](https://www.trendhunter.com/trends/blood-orange-kombucha.md) - [Collaboration Green Mandarin Kombuchas](https://www.trendhunter.com/trends/momo-kombucha-and-natoora.md) - [Collaboration Coffee Kombuchas](https://www.trendhunter.com/trends/coffee-kombucha.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Premium Watermelon-Flavored Kombuchas](https://www.trendhunter.com/trends/momo-watermelon-kombucha.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [Authentic Boozy Craft Kombuchas](https://www.trendhunter.com/trends/craft-kombucha.md)