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# Cryptocurrency Loyalty Rewards Points
Momentum Cryptocurrency Helps Brands Build Reward Programs

By Justin Lam | Published 2018-05-02 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/momentum-cryptocurrency
References: [venturebeat](https://venturebeat.com/2018/05/01/mobilebridge-launches-momentum-to-replace-loyalty-points-with-cryptocurrency/) & [momentumtoken.io](https://momentumtoken.io/)

Mobile engagement company MobileBridge recently announced its blockchain-based Momentum cryptocurrency, focused on loyalty for both customers and brands. While certain companies have already launched [blockchain-based reward platforms](https://www.trendhunter.com/trends/onchain-rewards), MobileBridge is hoping to better introduce blockchain ecosystems to more companies with its full suite of tools built to drive engagement with loyalty, as well as provide [data-driven insights for businesses](https://www.trendhunter.com/trends/digital-loyalty-programs).

In addition to the entire suite, brands will also be able to leverage the Momentum cryptocurrency. This new [loyalty-focused cryptocurrency](https://www.trendhunter.com/trends/blls) offers a single location for consumers to access various reward cards from multiple companies, while also providing a tangible value for actions customers take. Essentially, the Momentum cryptocurrency will act as a base for brands to launch their own cryptocurrency, while also allowing customers to exchange one company's token back into a momentum token.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 71% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Blockchain Loyalty Programs:** Using blockchain technology to build loyalty programs that provide data-driven insights for businesses.
- **Cryptocurrency-based Reward Platforms:** Launching reward platforms that leverage cryptocurrency as a tangible value for customer actions.
- **Multi-company Reward Cards:** Creating a single location for consumers to access various reward cards from multiple companies.

### Industries Being Reshaped

- **Mobile Engagement:** Incorporating blockchain-based loyalty programs into mobile engagement strategies.
- **Data Analytics:** Utilizing blockchain ecosystems to gather data-driven insights for businesses.
- **Financial Technology:** Exploring the use of cryptocurrency in loyalty and reward programs within the financial technology sector.

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