# Heartwarming Social Good Ads RMHC Debuted the 'Moments That Count' Campaign By Grace Mahas | Published 2023-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moments-that-count References: [rmhccanada](https://www.rmhccanada.ca/momentsthatcount)  [Ronald McDonald House Charities](https://www.trendhunter.com/trends/mchappy-day) ([RMHC](https://www.trendhunter.com/trends/rmhc-canada)) [Canada](https://www.trendhunter.com/trends/childrens-hospital-foundation-sobeys) and RBC Insurance have launched the Moments That Count campaign, a collection of special moments showcasing Canadians’ connections to RMHC across Canada. 1 in 4 Canadians have either stayed at a Ronald McDonald House or Family Room or know someone who has. The campaign aims to raise awareness of the charity’s national mission and impact on families with sick children across Canada. Canadians are encouraged to share a meaningful moment, story, photo, or video about their connection to RMHC across Canada at rmhccanada.ca/momentsthatcount or on social media using #RMHCMomentsCount. For every moment shared, RBC Insurance will donate $5 in support of families with sick children across Canada. The campaign is supported by RBC Insurance and is part of the company's broader commitment to supporting the communities it serves. Image Credit: Ronald McDonald House Charities ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 39% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Giving Campaigns:** Opportunity to create social good campaigns that encourage people to share their stories for a good cause. - **Community Engagement Marketing:** Opportunity to leverage customers' emotional connections to a cause to boost brand loyalty and engagement. - **Customer Impact Measurement:** Opportunity to measure and showcase the impact of a corporate social responsibility initiative on actual customers. ### Sectors Adopting This - **Insurance:** Insurers could sponsor similar social good campaigns and initiatives to support and engage communities they serve. - **Nonprofit:** Nonprofit organizations can leverage customer stories and partnerships with businesses to raise awareness and support for their causes. - **Retail:** Retailers can partner with charities and use their products and campaigns to help drive charitable donations and awareness for social good initiatives. ## Related on Trend Hunter - [Charitable Holiday Coffees](https://www.trendhunter.com/trends/rmhc-canada.md) - [Family-Assisting QSR Initiatives](https://www.trendhunter.com/trends/mchappy-day.md) - [Charitable Qsr Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-day.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [QSR Food Donations](https://www.trendhunter.com/trends/the-giving-page.md) - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md) - [Charitable QSR Burger Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-campaign.md) - [Canadian Non-Profit Organization-Supporting Campaigns](https://www.trendhunter.com/trends/canadian-nonprofit-organization.md) - [Charitable Holiday Initiatives](https://www.trendhunter.com/trends/ronald-mcdonald-house.md)