# Mortality-Reminding Editorials The Momento Mori Editorial by Michal Greg Alludes to Death By Katherinev123 | Published 2011-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/momento-mori References: [designscene.net](http://www.designscene.net/2011/08/memento-mori-michal-greg.html) & [michalgreg](http://michalgreg.com/) Titled Momento Mori, this [photo shoot](https://www.trendhunter.com/trends/alessandro-micheles) by Polish photographer Michal Greg delivers captivating, albiet creepy, scenes of a woman seemingly lost in the chaos of everyday life. The model, Monika M, appears in the photos looking blank and displaced—almost as if she were a ghost—amidst the hustle and bustle of day-to-day environments like a supermarket, a playground and a kitchen. This all goes hand in hand with the title of the editorial. The phrase “momento mori” actually refers to [a genre of art](https://www.trendhunter.com/trends/paranoid-fw25) that aims to remind people of their own mortality. Thus, the title of this shoot is a dead giveaway (no pun intended) that [death will be a prominent theme](https://www.trendhunter.com/trends/death-wishes-jacket) in the editorial. The Momento Mori shoot was styled by Ewelina Kosmal, with makeup by Ali. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Mortality-reminding Editorials:** Captivating and creepy editorials that allude to death, reminding people of their own mortality through art - **Lost in Everyday Life:** Photography depicting individuals appearing blank and displaced in the chaos of day-to-day environments, creating a thought-provoking contrast - **Genre-inspired Art:** Artistic expressions that draw inspiration from specific genres, such as momento mori, to convey powerful messages ### Sectors Adopting This - **Photography:** Opportunities for photographers to create evocative shoots that challenge conventional narratives - **Fashion Styling:** Innovative styling concepts that push boundaries and spark conversations through visual storytelling - **Makeup Artistry:** The art of makeup used to enhance and transform images, creating impactful visual effects ## Related on Trend Hunter - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Design-Forward Funerary Urn Exhibitions](https://www.trendhunter.com/trends/funerary-urn.md) - [Perception-Challenging Art Exhibitions](https://www.trendhunter.com/trends/becoming-familiar.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Concept-Driven Retail Experiences](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Conceptual Fine Dining Experiences](https://www.trendhunter.com/trends/conceptual-fine-dining.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Artistic Photography Instant Cameras](https://www.trendhunter.com/trends/moir-21-instant-film-camera.md)