# Urbane Eatery Identities Momenti Unici Restaurant Branding Has a Bold and Blue Simplicity By Amelia Roblin | Published 2011-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/momenti-unici-restaurant-branding References: [belowtheclouds](http://www.belowtheclouds.com/en/2011/03/10/momenti-unici/) & [youlookfor.us](http://youlookfor.us/graphic/momenti-unici-wellfood-kitchen/) When you go out to dinner, your focus may be on the food, but the establishment's overall image plays into its patrons' impressions. Momenti Unici Restaurant branding serves up a tasteful collection of [printed pieces](https://www.trendhunter.com/trends/good-enough-logos) that gives the business a delectable image long after the taste in your mouth fades away. It was developed by YouLookFor Design. Simple narrow block typography has been chosen to communicate mottos like "eat good and feel well" and "wellfood kitchen," stating clear and memorable messages about the experience of [dining at the](https://www.trendhunter.com/trends/indias-dining-sector) [Italian restaurant](https://www.trendhunter.com/trends/capiche) in Germany. The same soft and clean typeface has been used throughout the menu, business cards and pads of paper, but what really tops off the Momenti Unici Restaurant branding is the triangular logo with the cursive text of the bistro's name. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Simplistic Branding:** Opportunity for disruptive innovation to create minimalist yet memorable branding for businesses. - **Typography Focus:** Opportunity for disruptive innovation to use typography to convey memorable messages for brands and businesses. - **Unique Logos:** Opportunity for disruptive innovation to design unique and memorable logos for businesses. ### Who This Affects Most - **Restaurant Industry:** Opportunity for disruptive innovation in branding for restaurants to stand out in a competitive market. - **Design Industry:** Opportunity for disruptive innovation in minimalist and memorable branding design for businesses in various industries. - **Printing Industry:** Opportunity for disruptive innovation in printed materials to create visually pleasing and memorable branding for businesses. ## Related on Trend Hunter - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Blue-Toned Restaurant Lounges](https://www.trendhunter.com/trends/agli-amici-1887.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Contemporary Mediterranean Restaurant Designs](https://www.trendhunter.com/trends/contemporary-mediterranean-restaurant.md) - [Minimally Designed Revamped Restaurants](https://www.trendhunter.com/trends/etch-restaurant.md) - [Bold Bright Burger Restaurants](https://www.trendhunter.com/trends/flipnfry.md) - [Modest Minimal Toronto Restaurants](https://www.trendhunter.com/trends/occhiolino.md) - [Fast-Casual Industrial Style Restaurants](https://www.trendhunter.com/trends/rale-milanga.md)