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# Mom-Centric Online Concierges
Boxed.com is Launching a "Momcierge" Exclusively for Mothers

By Laura McQuarrie | Published 2018-03-23 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/momcierge
References: [digiday](https://digiday.com/marketing/boxed-betting-human-concierge-service-fight-amazon/) & [boxed](https://www.boxed.com/)

At the beginning of April, online membership-free wholesale retailer Boxed.com is set to unveil a new service that's expressly for mothers called the "Momcierge." The concierge service will operate much like a chatbot, but it will be run by humans to provide answers to questions received via Boxed's website and the Boxed app.

The new service for [Millennial moms](https://www.trendhunter.com/trends/mindfulness-initiative) will be expressly available for mothers who use Boxed, and Boxed aims to determine whether or not a user is a mother based on previously purchased products.

As well as being able to offer a range of concierge services, Boxed's Momcierge will also help to predict when essential household or baby care items should be replenished, and automate the process. The up-and-coming Momcierge service will feature technology that's similar to Boxed’s Smart Stockup technology, which makes the most of [artificial intelligence and consumer data](https://www.trendhunter.com/trends/mybabyhelp) to determine when a consumer's supplies may be running low.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 83% | Activity: 94% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Momcierge Service:** The launch of Boxed.com's Momcierge service will create a new trend in online concierge services catering exclusively to mothers.
- **Human-powered Chatbots:** The Momcierge service making use of chatbots powered by human agents will start a trend in digital assistants providing personalized recommendations and assistance.
- **Smart Stockup Technology:** The Smart Stockup technology used by Boxed.com's Momcierge will start a trend in AI-based forecasting of customer needs and automated replenishment of essential household and baby care items.

### Where This Applies

- **Retail Industry:** The Retail industry could benefit from the Momcierge service model by offering personalized, human-powered chatbots for their customers to provide enhanced customer service and create brand loyalty.
- **Technology Industry:** The Technology industry can leverage the Momcierge service model to develop AI-based solutions that can help automate forecasting and replenishment for a variety of products and services.
- **Service Industry:** The Service industry could explore the Momcierge service model to offer personalized recommendations and services that cater to specific customer segments, such as working parents, to create a loyal customer base.

## Related on Trend Hunter

- [AI Parenting Assistants](https://www.trendhunter.com/trends/mom-ai.md)
- [Dorm Concierge Services](https://www.trendhunter.com/trends/dorm-concierge.md)
- [On-Demand Family Text Services](https://www.trendhunter.com/trends/proxy-by-peacock-parent.md)
- [Fresh Grocery Deliveries](https://www.trendhunter.com/trends/boxed.md)
- [AI-Powered Shopping Assistants](https://www.trendhunter.com/trends/chatgptpowered-shopping-assistant.md)
- [Motherhood Community Support Apps](https://www.trendhunter.com/trends/mamahood-app.md)
- [Life Assistant Campaigns](https://www.trendhunter.com/trends/doordad.md)
- [Mom-Focused Mindfulness Initiatives](https://www.trendhunter.com/trends/mindfulness-initiative.md)
- [AI Mother's Day Campaigns](https://www.trendhunter.com/trends/mothers-day-shopping.md)
