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# Flurried Photo Shoots
Momchil Hristov Contrasts Soft Snow With Hard Fashion

By Meghan Young | Published 2009-12-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/momchil-hristov
References: [behance.net](http://www.behance.net/Gallery/First-snow/343996) & [momchilhristov](http://www.momchilhristov.com/)

Although Trend Hunter has showcased some wonderfully [wintry photo shoots](https://www.trendhunter.com/trends/roger-vivier-holiday-2025), there’s something about Momchil Hristov’s ‘[First Snow](https://www.trendhunter.com/trends/mvp-kit-and-the-courtside-kit)’ that I can’t help but love. It’s all about movement, even though there are some static poses. The wind-swept snow that floats around the models feet lends the perfect soft touch to the otherwise [severe fashions](https://www.trendhunter.com/trends/studio-nicholson-fw25) showcased.

Shot for Maximum Magazine, Bulgaria-based Momchil Hristov is a young photographer slowly making a name for himself. As ‘First Snow’ indicates, Momchil Hristov has a great eye for the female form, as well as composition and coloring.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 47% | Activity: 7% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Wintry Fashion Photography:** Opportunity to capture contrasting elements like soft snow and hard fashion in photographic shoots.
- **Movement in Static Poses:** Exploring ways to create a sense of movement in otherwise static poses in fashion photography.
- **Wind-swept Aesthetics:** Incorporating wind-swept snow or elements to add a soft touch to fashion photography.

### Sectors Adopting This

- **Fashion Photography:** Opportunity for photographers to experiment with capturing unique and contrasting elements in fashion shoots.
- **Women's Fashion:** Potential for designers to create fashion pieces that can be beautifully contrasted with natural elements like snow in photographic shoots.
- **Publishing:** Opportunity for publishers to feature wintry fashion photography in magazines to attract readers.

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