# Postnatal Subscription Boxes Mombox Provides 12 Months of Support for New Moms By Laura McQuarrie | Published 2021-09-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/mombox References: [prnewswire](https://www.prnewswire.com/news-releases/mombox-introduces-worlds-first-12-month-postnatal-subscription-box-to-support-new-moms-throughout-the-first-year-of-motherhood-301382242.html) & [mombox](https://mombox.com/) Mombox makes subscription-based monthly kits to support new mothers as they navigate new challenges such as [breastfeeding](https://www.trendhunter.com/trends/the-feeding-room). The [D2C](https://www.trendhunter.com/trends/bobbie-uber-eats) company is introducing the world's first 12-month postnatal subscription box, which offers [postpartum support at home](https://www.trendhunter.com/trends/postpartum-recovery1) and on-demand after a child is born. Kate Westervelt, Mombox founder and CEO, says "after receiving countless requests for continued support we decided it was time to create a program centered around mom's well-being across the first full year of motherhood." Each monthly box is based on a science-backed, stage-based curriculum and the contents of each are created to support all of a mom's post-birth needs from mood and beauty to intimacy and sleep. These kits help to improve the postpartum experience and help new moms get the care they need. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 79% | Activity: 82% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Postnatal Subscription Boxes:** Subscription-based monthly kits to support new mothers. - **12-month Postnatal Support:** Introducing the world's first 12-month postnatal subscription box, which offers postpartum support at home and on-demand after a child is born. - **Science-backed Stage-based Curriculum:** Each monthly box is based on a science-backed, stage-based curriculum and the contents of each are created to support all of a mom's post-birth needs from mood and beauty to intimacy and sleep. ### Sectors Adopting This - **D2C Subscription Services:** Subscription-based businesses can explore creating products or services centered around personalization and supporting individuals through difficult life stages. - **Maternity and Childcare Industry:** Existing maternity and childcare companies can partner with subscription-based businesses to offer their products or services as part of a comprehensive postpartum support package. - **Telehealth Solutions:** Companies that specialize in delivering healthcare remotely can adapt their services to focus on supporting new mothers in their postpartum journeys with virtual consultations and resources. ## Related on Trend Hunter - [Postpartum Snack Boxes](https://www.trendhunter.com/trends/postpartum-snack-box.md) - [Convenient Postpartum Snacks](https://www.trendhunter.com/trends/support-snacks.md) - [Menopause Subscription Kits](https://www.trendhunter.com/trends/she20.md) - [Mother-Specific Self-Care Kits](https://www.trendhunter.com/trends/selfcare-gift-kit.md) - [Cognitive Toy Subscriptions](https://www.trendhunter.com/trends/lovevery.md) - [Postpartum Depression Programs](https://www.trendhunter.com/trends/working-mothers.md) - [Postpartum Recovery Centers](https://www.trendhunter.com/trends/boram.md) - [Organic Postpartum Care Lines](https://www.trendhunter.com/trends/lola-1.md) - [Postpartum Testing Tools](https://www.trendhunter.com/trends/trellis-health-1.md)