# Mom-Appreciating Candle Collections Yankee Candle Releases Its Latest Exclusive Candle Collection By Mickey Phoon | Published 2023-04-10 | Updated 2023-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/momappreciating-candle-collection References: [yankeecandle](https://www.yankeecandle.com/yankee-candle/shop-by-fragrance/shop-by-new-arrivals/new-spring-fragrances-and-accessories/vera-bradley-collection/)  [Yankee Candle](https://www.trendhunter.com/trends/yankee-candle-well-living) and luggage lifestyle brand Vera Bradley have released their latest limited-edition mom-appreciating candle collection. "This collaboration between two iconic, heritage brands felt like the perfect tie-in for spring and Mother's Day gifting," said Michelle Favaloro, Vice President of [Home Fragrance and](https://www.trendhunter.com/trends/pura-and-the-metropolitan) Wellness at [Newell Brands](https://www.trendhunter.com/trends/yankee-candle-bright-lights-collection). "The pairing of the floral pattern and fan-favorite fragrances make this a great gift for yourself or someone you love." The candle collection's design was inspired by Vera Bradley's Sunlit Garden Sage pattern. The candle collection also includes a new Yankee Candle fragrance called Lavender & Sage 3-Wick Candle, featuring aromas of field-grown lavender, blooming rose, and fresh sage. The second one is called Pink Sands 3-Wick Candle featuring citrus, sweet florals, and spicy vanilla. The candle collection also comes with a limited edition diffuser called ScentPlug Base + Refill. Additionally, the candle collection includes a tote bag of Vera Bradley's Sunlit Garden Sage pattern. The candle collection is available for purchase. Image Credit: Yankee Candle ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 30% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Limited-edition Collabs:** The rise of limited-edition collaborations between heritage brands presents an opportunity for businesses to create unique products and increase brand awareness. - **Mom-appreciation Gifts:** The trend of mom-appreciating gifts presents an opportunity for businesses to create personalized and thoughtful products for Mother's Day and beyond. - **Scented Candles:** The growing popularity of scented candles and their association with wellness and self-care presents an opportunity for businesses to capitalize on this trend by offering unique fragrances and designs. ### Who This Affects Most - **Home Fragrance and Wellness:** The home fragrance and wellness industry can take advantage of the trend towards scented candles and limited-edition collaborations to create unique product offerings and increase consumer engagement. - **Fashion and Accessories:** The fashion and accessories industry can create opportunities to target the mom-appreciation gift market by partnering with other brands to create limited-edition collaborations with unique designs and product offerings. - **Retail and E-commerce:** The retail and e-commerce industries can capitalize on the trend of limited-edition collaborations and create exclusive products to drive sales and engage consumers seeking unique and personalized gift options. ## Related on Trend Hunter - [Mom-Inspired Candle Lines](https://www.trendhunter.com/trends/candle-line.md) - [Wellness-Inspired Candles](https://www.trendhunter.com/trends/yankee-candle-well-living.md) - [Quiet Luxury Candle Collections](https://www.trendhunter.com/trends/yankee-candle-yc-collection.md) - [Minimalist Candle Collections](https://www.trendhunter.com/trends/yankee-candles-studio-collection.md) - [Pride-Celebrating Candle Collections](https://www.trendhunter.com/trends/yankee-candle-love-is-love-collection.md) - [Autumnal Vacation Scented Candles](https://www.trendhunter.com/trends/yankee-candle-the-cottage-getaway-collection.md) - [Nostalgic Seasonal Candle Collections](https://www.trendhunter.com/trends/yankee-candle-bright-lights-collection.md) - [Book Club-Inspired Candle Collections](https://www.trendhunter.com/trends/reeses-book-club.md) - [Book-Inspired Candles](https://www.trendhunter.com/trends/yankee-candle-and-reeses-book-club.md)