# MoMA Goes Green With Revolutionary Treeless Paper By Bamboo Magazine | Published 2007-04-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/moma-goes-green-with-revolutionary-treeless-paper References: [sustainableisgood](http://www.sustainableisgood.com/blog/2007/04/moma_goes_green.html) & [sustainableisgood](http://www.sustainableisgood.com/blog/2007/04/moma_goes_green.html) All Museum of Modern Art ([MoMA](https://www.trendhunter.com/trends/moma-design-store-soho)) stores have gone green and now package their products in TerraSkin, a revolutionary material that has some of the best characteristics of paper without the eco-downside. Made of [mineral powder and a non-toxic resin](https://www.trendhunter.com/trends/mycoworks-reishi), its production requires no water and in true "dust to dust" fashion, returns to mineral powder after 3-9 months in nature. The "paper" is also water resistant and uses 20-30% less ink than regular paper. And best of all, it looks good. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 52% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** The trend of using environmentally friendly materials for packaging products opens up opportunities for companies to develop and market sustainable alternatives. - **Mineral-based Materials:** The use of mineral powder and non-toxic resin in the production of materials like TerraSkin presents an opportunity for innovation in the development of eco-friendly products. - **Waterless Production Processes:** The adoption of waterless production processes, as seen in the manufacturing of TerraSkin, offers potential for disruptive innovation in various industries aiming to reduce water consumption in their operations. ### Industries Being Reshaped - **Retail:** The retail industry can explore the use of eco-friendly packaging materials like TerraSkin to align with sustainability goals and attract environmentally conscious consumers. - **Printing and Publishing:** The printing and publishing industry can capitalize on the use of mineral-based materials like TerraSkin to produce more sustainable and ink-efficient products. - **Manufacturing:** Manufacturers can leverage waterless production processes, as demonstrated by TerraSkin, to reduce water consumption in their operations and enhance sustainability. ## Related on Trend Hunter - [Sustainable Eraser Packaging](https://www.trendhunter.com/trends/maped.md) - [Eco-Friendly Paper Cameras](https://www.trendhunter.com/trends/paper-camera.md) - [Sustainable Wooden Natural Materials](https://www.trendhunter.com/trends/forestbank.md) - [Paper-Wrapped Mattresses](https://www.trendhunter.com/trends/earthfoam.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Fiber-Based Recyclable Packaging](https://www.trendhunter.com/trends/mother-parkers.md) - [Stone Paper-Made Cameras](https://www.trendhunter.com/trends/paper-shoot.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md)