# Fruity Vodka Cocktails Mom Water Adds Two New Core Flavors to its Lineup of Fruit-Infused Vodkas By Kanesa D | Published 2022-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mom-water References: [bevnet](https://www.bevnet.com/spirits/2022/two-new-core-flavors-join-mom-waters-mom-squad) & [drinkmomwater](https://drinkmomwater.com/)  [Mom Water](https://www.trendhunter.com/trends/mom-water-1) is launching two new flavors of its fruit-infused vodka waters. The brand is now introducing Susan, also known as ‘[Strawberry](https://www.trendhunter.com/trends/seagrams-vodka) Kiwi’ and Nancy, otherwise known as ‘Pineapple Orange.’ The beverage will be sold in four-packs across the US, including retail and direct-to-consumer sales from the brand’s online store. Each drink contains zero carbonation, zero sugar, 90 calories, an ABV of 4.5%, and comes neatly packaged in a 12-ounce can. Mom Water’s all-natural vodka water already comes in Julie - [Passionfruit](https://www.trendhunter.com/trends/sea-moss-refresher), Sandy - Coconut Mango, Linda - Blueberry Peach and Karen - Lemon Blueberry. Each unique flavor is seasonally-inspired, with the next addition to the lineup coming this holiday season. Interested parties can visit Mom Water’s website to purchase the new flavor. Image Credit: Mom Water ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 89% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-infused Spirits:** There is an opportunity for spirits companies to create unique, fruit-infused spirits that appeal to consumers looking for healthier alcohol options. - **Direct-to-consumer Sales:** By offering direct-to-consumer sales, companies can reach a wider audience and increase their revenue. - **Seasonal Flavors:** Creating unique and seasonally-inspired flavors can help companies keep their product lines fresh and exciting. ### Sectors Adopting This - **Alcoholic Beverages:** Spirits companies can capitalize on the growing demand for healthier alcohol options by developing and promoting fruit-infused spirits. - **E-commerce:** Companies can utilize e-commerce platforms to offer direct-to-consumer sales and reach a wider audience. - **Food and Beverage Retail:** Retailers can benefit from carrying unique and innovative products, such as fruit-infused spirits, that appeal to health-conscious consumers. ## Related on Trend Hunter - [Fruit-Infused Vodka Waters](https://www.trendhunter.com/trends/fruit-infused-vodka-water.md) - [Mom-Themed Holiday Cocktails](https://www.trendhunter.com/trends/mom-water-1.md) - [Free-From Hard Tea Refreshments](https://www.trendhunter.com/trends/mom-water-iced-tea-vodka.md) - [Ultra-Refreshing Spirit-Infused Beverages](https://www.trendhunter.com/trends/citrus-cucumber.md) - [Fruit-Forward Tequila Cocktails](https://www.trendhunter.com/trends/dad-water.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Coconut Water Cocktails](https://www.trendhunter.com/trends/coconut-water-cocktails.md) - [Fruity Cocktail Pouches](https://www.trendhunter.com/trends/holla-spirits.md)