# Mom-Themed Holiday Cocktails Mom Water Announces its First Limited-Edition Canned Cocktail 'Carol' By Kanesa D | Published 2022-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mom-water-1 References: [reservebar](https://www.reservebar.com/collections/mom-water)  A new flavor of [Mom Water's](https://www.trendhunter.com/trends/mom-water) fruit-infused vodka water is coming out just in time for the holidays. Now being offered by the company is '[Carol](https://www.trendhunter.com/trends/carol-bike),' also known as Cranberry Lime. In the US, the beverage will be marketed in four-packs for retail and direct-to-consumer internet sales. Each drink is beautifully packed in a 12-ounce can and has an ABV of 4.5%, 90 calories, and no sugar. Following the recent introduction of two new core flavors, 'Susan' and 'Nancy,' this is the company's seventh flavor driven by a mom-themed personality. Carol is named after the holiday season and is one of the owner's mothers. “We’ve been wanting to release a [limited edition flavor](https://www.trendhunter.com/trends/winter-variety-pack) for a while now, and the holidays seemed like the perfect time to have a new Mom stop by for a visit,” explains Jill Morrison, co-founder of Mom Water. “The combination of cranberry and lime is seasonally-inspired and designed to pair with any holiday celebration. And now there’s finally a new festive offering that won’t leave you bloated at holiday parties.” Image Credit: Mom Water ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 36% | Activity: 76% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Holiday-themed Canned Cocktails:** Opportunity for alcoholic beverage companies to introduce seasonal, limited edition canned cocktails for holidays. - **Fruit-infused Alcoholic Beverage:** Creating new flavors with fruit-infused vodka water could be a potential for those in the alcoholic beverage industry. - **Personality-driven Beverages:** Introducing new beverages with a personality theme has the potential to resonate with consumers and create brand loyalty. ### Where This Applies - **Alcoholic Beverage Industry:** Opportunity to introduce new flavors and holiday-themed canned cocktails that showcase uniqueness and draw attention in a competitive industry. - **Packaged Goods Industry:** Potential for non-alcoholic beverage companies to incorporate fruit-infused flavors in their products and capitalize on current health-focused trends. - **Marketing and Branding Industry:** Opportunity for marketing and branding agencies to help companies identify unique personality themes to differentiate themselves from competitors in a crowded market. ## Related on Trend Hunter - [Fruity Vodka Cocktails](https://www.trendhunter.com/trends/mom-water.md) - [Fruit-Infused Vodka Waters](https://www.trendhunter.com/trends/fruit-infused-vodka-water.md) - [Ultra-Refreshing Spirit-Infused Beverages](https://www.trendhunter.com/trends/citrus-cucumber.md) - [Free-From Hard Tea Refreshments](https://www.trendhunter.com/trends/mom-water-iced-tea-vodka.md) - [Fruit-Forward Tequila Cocktails](https://www.trendhunter.com/trends/dad-water.md) - [Coconut Water Cocktails](https://www.trendhunter.com/trends/coconut-water-cocktails.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md) - [Co-Branded Mother's Day Products](https://www.trendhunter.com/trends/the-happy-can.md) - [Canned Holiday Espresso Martinis](https://www.trendhunter.com/trends/loverboy.md)