# In-Suite Savory Waffles KFC & Benchmark Resorts & Hotels Created "Mom Flies the Coop" By Laura McQuarrie | Published 2025-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mom-flies-the-coop References: [qsrmagazine](https://www.qsrmagazine.com/news/kfc-to-bring-chicken-waffles-to-moms-in-bed-for-mothers-day-weekend/) & [benchmarkresortsandhotels](http://www.benchmarkresortsandhotels.com/KFC)  For the first time in five years, KFC is bringing back fan-favorite Chicken & Waffles, and to mark this menu item's highly anticipated return right around Mother's Day, KFC partnered with [Benchmark Resorts & Hotels](https://www.trendhunter.com/trends/Affordable-premium-wines) to introduce a special Mom Flies the [Coop](https://www.trendhunter.com/trends/fry-the-coop) package. “We were inspired by moms on social media sharing that they would love nothing more than a night away for some true rest and relaxation for Mother’s Day, which led us to this unexpected partnership,” said Catherine Tan-Gillespie, President, KFC U.S. Chicken & Waffles is coming to in-room dining menus for Mother's Day weekend at select properties within the independent hotel collection's portfolio. With the Mom Flies the Coop package for stays on May 10th and 11th, moms will enjoy nightly accommodations, a limited-edition KFC bathrobe, and KFC Chicken & Waffles delivered right to their hotel room door on a KFC-branded dining tray. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 56% | Activity: 62% | Freshness: 40% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Culinary-hospitality Collaborations:** Unique collaborations between fast-food chains and hotel brands are creating novel culinary experiences that attract diverse customer bases. - **In-room Dining Innovations:** Incorporating popular fast-food items into in-room dining services can enhance hotel guest experiences and offer memorable stays. - **Limited-edition Culinary Packages:** Creating exclusive dining packages for special occasions can drive excitement and engagement between brands and consumers. ### Industries Being Reshaped - **Hospitality:** The hospitality industry is exploring new partnerships with food brands to elevate guest experiences through innovative in-room dining services. - **Fast-food Chains:** Fast-food chains are leveraging cross-industry partnerships to refresh their brand image and tap into new markets. - **Event Planning:** Event planning and special promotions in the culinary sector are gaining momentum by offering unique packages tied to holidays or special occasions. ## Related on Trend Hunter - [Sweet-And-Savoury QSR Meals](https://www.trendhunter.com/trends/chicken-waffles.md) - [Fried Chicken Bouquets](https://www.trendhunter.com/trends/kentucky-fried-buckquet.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [Mother's Day QSR Campaigns](https://www.trendhunter.com/trends/kfc-nuggets-of-appreciation-meal.md) - [Savory Fruit-Infused Waffle Meals](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles.md) - [Waffle-Stuffed Chicken Sandwiches](https://www.trendhunter.com/trends/waffle-double.md) - [Southern Fried Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffles-sandwich.md) - [High-Low Celebration Meals](https://www.trendhunter.com/trends/fried-chicken-and-caviar.md) - [Chicken-Themed Cabin Getaways](https://www.trendhunter.com/trends/cozy-cabin.md)