# Whisky Flavored Lagers Molson and Wiser Join Forces to Launch the New 'Molson Common Bond' By Grace Mahas | Published 2021-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/molson-common-bond References: [instagram](https://www.instagram.com/molsoncanadian/?hl=en) The alcohol brands, [Molson](https://www.trendhunter.com/trends/beer-drops) and Wiser, recently joined forces to launch a whisky-flavored lager dubbed Common Bond. The new beverage is described as "a lager brewed with the rich flavor and sophistication of a dignified Wiser whisky, paired with the approachability and familiarity of a classic Canadian beer." “Since 1786, Molson has been bringing Canadian beer lovers together,” said Andy Preston, Brewing Innovation Specialist and Lead Brewer for Molson Common Bond®. “So, it only made sense to include the whisky lovers, too! Molson Common Bond is not only a unique union of distinctly Canadian flavours, but a partnership between two proud and historied Canadian companies.” To celebrate both old and new, Molson and Wiser are calling on Canadians to enter in a chance to win an old-style portrait that commemorates a friendship near to their heart. To participate, users on [Twitter](https://www.trendhunter.com/trends/notifier) and [Instagram](https://www.trendhunter.com/trends/mcdonalds-wedding-flavours) are encouraged to share a photo of themselves and their best friend tagging @MolsonCanadian, @jpwisers and #CommonBond. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 74% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Whisky-flavored Beverages:** Opportunity for beverage companies to create unique and sophisticated combinations of flavors, catering to both beer and whisky enthusiasts. - **Cross-industry Collaborations:** Opportunity for brands in different industries to collaborate and create innovative products that combine their expertise and unique flavors. - **Social Media Contests:** Opportunity for brands to increase engagement and brand awareness by creating fun and interactive social media contests that encourage user-generated content. ### Where This Applies - **Beverage:** Opportunity for beverage companies to create new and unique flavor combinations that cater to the expanding palates of consumers. - **Alcohol:** Opportunity for different alcohol brands to collaborate and create innovative products that combine their respective expertise and appeal to a wider range of consumers. - **Marketing and Advertising:** Opportunity for brands to utilize social media platforms as a marketing tool to generate user engagement and brand awareness through interactive contests. ## Related on Trend Hunter - [Whisky-Infused Canadian Sodas](https://www.trendhunter.com/trends/whisky-ginger-ale.md) - [Trailblazing American Whiskeys](https://www.trendhunter.com/trends/trailblazing-american-whiskey.md) - [Flavor-Fused Whiskys](https://www.trendhunter.com/trends/glenlivet-rum-and-bourbon.md) - [Beer-Infused Malt Whiskeys](https://www.trendhunter.com/trends/malt-whiskeys.md) - [Cross-Category Alcohol Collabs](https://www.trendhunter.com/trends/the-noble-share.md) - [Collaborative Malt Whiskeys](https://www.trendhunter.com/trends/foundry-distilling-co.md) - [Hoppy Single Malt Whiskeys](https://www.trendhunter.com/trends/hoppy-single-malt-whiskey.md) - [Hockey-Inspired Whisky Bottles](https://www.trendhunter.com/trends/stanley-cup-bottle.md) - [Exceptional American Blended Whiskeys](https://www.trendhunter.com/trends/five-trail-whiskey.md)