# Grungy Teen Blogger Editorials The 'Isn't She Lovely' Molly Soda Vice Style Shoot is Rad & Ratty By Marie | Published 2011-08-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/molly-soda-vice-style References: [vicestyle](http://vicestyle.com/en/features/shoot/gallery/isnt-she-lovely-molly-soda) The Molly Soda Vice Style photoshoot pays tribute to the blogger's unique personal style. Soda, who made a name for herself by gaining over 9,000 followers on Tumblr, has become a style icon for teens worldwide. Her hair, which is a kaleidoscope of different colors from week to week, combined with her grungy vintage and 1990s-inspired clothing have made Soda easily recognizable online and on the streets of NYC. Featured in the Molly Soda Vice Style shoot is the blogger's now-famous rat, ironically named Sarah Michelle Gellar, who has become a popular topic of her blog. While I do appreciate the inclusion of her rad rodent pal, my favorite photo shows Soda on the roof of a building, sporting bright yellow Nikes and a purple sweatsuit that would make any 1990s kid jealous. Check out this great shoot for some inspiration and a trip down memory lane. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 56% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Teen Blogger Style:** The unique personal style of teen bloggers like Molly Soda presents potential opportunities for clothing brands to create innovative product lines that cater to this market. - **Vintage and 1990s Fashion:** The popularity of vintage and 1990s-inspired fashion seen in the Molly Soda Vice Style shoot opens up possible avenues for fashion brands to create new collections that tap into this trend. - **Animal-inclusive Marketing:** Molly Soda's use of her pet rat Sarah Michelle Gellar in her blog and photoshoots highlights the potential for brands to incorporate animals as part of their marketing campaigns. ### Who This Affects Most - **Fashion:** The fashion industry can explore new product lines and collections inspired by the unique style seen in Molly Soda's photoshoot. - **Pet Care:** Molly Soda's use of her pet rat in her photoshoots showcases potential opportunities for pet care brands to incorporate animals into their marketing campaigns. - **Marketing:** Molly Soda's popularity as a teen blogger shows the power of influencer marketing and opens up opportunities for brands to collaborate with popular bloggers to reach teen audiences. ## Related on Trend Hunter - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Collectible Brand Clothing Collabs](https://www.trendhunter.com/trends/vans-x-pop-mart.md) - [Gritty Rodent-Inspired Boots](https://www.trendhunter.com/trends/ratboot.md) - [Fashionable Rodent NFTs](https://www.trendhunter.com/trends/pac-mall-rats.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md)