# Eccentric Platform Shoe Collaborations Ugg and Molly Goddard Have Released a FW20 Line Together By Ell Smith | Published 2020-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/molly-goddard References: [hypebae](https://hypebae.com/2020/9/molly-goddard-ugg-collaboration-spring-summer-2021-show-london-fashion-week-collection-boot-slipper-platform-mule) & [ugg](https://www.ugg.com/on/demandware.store/Sites-UGG-US-Site/default/Default-Start?&src=HP_AB_VARIATION) [Ugg](https://www.trendhunter.com/trends/ugg-x-sacai) is making a huge comeback for the Fall/Winter season having just announced partnerships with [Telfar](https://www.trendhunter.com/trends/krinkle-collection) and Claire Tabouret, now the iconic boot brand is back with a newly announced partnership with British designer Molly Goddard. The collaborative line will feature comfortable slippers and extreme platform slip-ons, deviating from the more traditional look of the brand to offer a little eccentricity. The platform shoes arrive in bold colorways that include a deep burgundy red and a classic seafoam green. According to Goddard, “We wanted to make something bold and colorful, to play with the UGG DNA,..The outcome are shoes that are wearable, fun, with a much-needed sense of humor, given the times…and I think still very elegant!” Image Credit: Jason Lloyd Evans, Ugg ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 65% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Footwear Collections:** Disruptive innovation opportunity: Partnering with different brands/designers to create unique footwear collections that deviate from traditional styles and offer bold and colorful options. - **Elevated Platform Shoes:** Disruptive innovation opportunity: Creating platform shoes with extreme heights and bold colorways that provide a mix of comfort, style, and eccentricity. - **Revival of Ugg Boots:** Disruptive innovation opportunity: Collaborating with popular designers to bring fresh reinterpretations of Ugg boots, attracting new audiences and driving a comeback in popularity. ### Where This Applies - **Fashion Collaborations:** Disruptive innovation opportunity: Exploring partnerships between fashion brands and designers to create unique collaborative collections that generate buzz and excitement in the industry. - **Footwear:** Disruptive innovation opportunity: Innovating in the footwear industry by designing and producing elevated platform shoes with bold colorways, tapping into the demand for unique and eye-catching footwear options. - **Luxury Footwear:** Disruptive innovation opportunity: Reinventing luxury footwear by combining comfort and style in unconventional ways, such as creating elegant yet eccentric platform shoes, attracting fashion-forward consumers seeking distinctive designs. ## Related on Trend Hunter - [Collaborative Fall Season Footwear](https://www.trendhunter.com/trends/ugg-x-sacai.md) - [Hybrid Love-Motif Cozy Boots](https://www.trendhunter.com/trends/mini-dipper-boot.md) - [Collaborative Textural Fashion Series](https://www.trendhunter.com/trends/krinkle-collection.md) - [LA-Inspired Suede Slippers](https://www.trendhunter.com/trends/erewhon-3.md) - [Spikey Collaborative Footwear Designs](https://www.trendhunter.com/trends/luca-magliano.md) - [Warming Culturally-Inspired Apparel](https://www.trendhunter.com/trends/ugg-and-palace.md) - [Over-The-Knee Plush Boots](https://www.trendhunter.com/trends/new-heights-platform-xtra.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Bulbous Platformed Fashion Boots](https://www.trendhunter.com/trends/alaska-boot.md)