# Stigma-Breaking Motherhood Billboards Molly Baz and Bobbie Send a Message of Empowerment By Kalin Ned | Published 2024-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/molly-baz1 References: [businesswire](https://www.businesswire.com/news/home/20241015988497/en/Molly-Baz-and-Bobbie-Take-Over-Times-Square-with-Bold-New-Campaign-to-Support-Mothers-Their-Feeding-Choices-and-Their-Bodies-in-Media)  The collaboration between Molly Baz and Bobbie marks a significant moment in the discussion around motherhood and infant feeding, as the campaign seeks to challenge stigmas surrounding breastfeeding, formula feeding, and the societal expectations placed on mothers. This Times Square billboard, which features Molly Baz breastfeeding her child while also holding a bottle of Bobbie formula, is a bold visual that promotes the idea of 'combo feeding' — a practice where mothers combine breastfeeding and formula feeding. The campaign promotes the notion that there is no singular right way to feed a baby. By showcasing a real, relatable mom navigating her feeding journey, the initiative seeks to empower other parents to feel confident in their own choices. Beyond supporting the physical needs of mothers, Bobbie is also pushing for greater transparency in the formula industry. Image Credit: Molly Baz and Bobbie ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 48% | Activity: 58% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Parenting Campaigns:** Campaigns like this one encourage diverse parenting methods and challenge traditional norms, creating space for more varied and personalized approaches to childcare. - **Combo-feeding Awareness:** Promotion of combo-feeding, which combines breastfeeding and formula feeding, highlights the need for flexible feeding solutions tailored to individual families' needs. - **Stigma-breaking Advertising:** Using high-visibility platforms like billboards to address and break down societal stigmas provides impactful visibility and fosters a more inclusive public dialogue around sensitive topics. ### Sectors Adopting This - **Infant Nutrition:** The infant nutrition industry can explore innovative product lines and marketing strategies to support diverse feeding practices, catering to modern parental needs. - **Advertising and Media:** Advertising industries stand to benefit from campaigns that boldly address and normalize complex social issues, providing a platform for progressive and inclusive messaging. - **Maternal Healthcare:** There is a growing opportunity within maternal healthcare to develop resources and support systems that empower parents with information and confidence in their feeding choices. ## Related on Trend Hunter - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Parental Advocacy Campaigns](https://www.trendhunter.com/trends/the-b-is-for-bobbie.md) - [Customized Lactation Support Hubs](https://www.trendhunter.com/trends/the-feeding-room.md) - [Trailblazing Parenthood Podcasts](https://www.trendhunter.com/trends/bobbie.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Motherhood Cereal Boxes](https://www.trendhunter.com/trends/special-for-a-reason.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Empowering Postpartum Campaigns](https://www.trendhunter.com/trends/onerealpressure.md) - [Whole Milk Infant Formulas](https://www.trendhunter.com/trends/whole-milk-infant-formula.md)