# Openly Personal Notebooks The Moleskines by Sable Yong are Endearing By Courtney Scharf | Published 2012-07-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/moleskines-by-sable-yong References: [etsy](http://www.etsy.com/people/sabletoothtiger?ref=ls_profile) These Moleskines by Sable Yong are cheeky, witty and beautiful. Using the [classic black notebook](https://www.trendhunter.com/trends/notebook-system) as a canvas, these books, sold on [Etsy](https://www.trendhunter.com/trends/keyboard-wrist-rest) by Brooklyn-based online shop owner Sable Yong, are bound to get the attention of those looking for truly one-of-a-kind ways to store their innermost thoughts. The books, which are embellished in a truly minimalist way, have [slightly satirical statements](https://www.trendhunter.com/trends/nononsense-journal) written on them, including, "Sad poems about unicorns and other stuff I never got for xmas." Meant to unsettle whoever catches a glimpse of the books, these are a good example of how a slight change to a classic product can really reinvigorate what the merchandise means to a consumer. Sure to catch the eye of those who appreciate tongue-in-cheek humor, these notebooks are understated in the best way possible. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Personalization of Stationery:** The trend for personalized notebooks is growing as consumers want unique products, creating an opportunity for businesses to offer customized stationery. - **Minimalist Design:** Minimalist notebook designs are becoming popular as consumers seek simplicity, offering an opportunity for companies to create products with a focus on subtlety rather than excess. - **Humorous Statements on Products:** Adding cheeky, witty, or satirical statements to products is becoming a trend, providing a disruptive innovation opportunity for businesses to create unique and attention-grabbing merchandise. ### Where This Applies - **Stationery:** The stationery industry can capitalize on the trend of personalization, minimalism, and humor by offering customized, minimalist, and humorous notebooks. - **E-commerce:** E-commerce businesses can make use of platforms like Etsy to offer unique and personalized products that cater to the growing demand for one-of-a-kind items. - **Gifts and Special Events:** Gift and event planning industries can create unique and personalized gifts or favors using the trend for personalized, minimalist, and humorous stationery as inspiration. ## Related on Trend Hunter - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Collectible Creative Stationery](https://www.trendhunter.com/trends/moleskine-x-blackpink.md) - [Neighborhood Stationery Boutiques](https://www.trendhunter.com/trends/moleskine-1.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Lunar New Year-Inspired Noteboooks](https://www.trendhunter.com/trends/3-artists-3-countries.md) - [Clinical Bed Notebooks](https://www.trendhunter.com/trends/hospital-bed-notebook.md) - [Pottery-Inspired Artful Notebooks](https://www.trendhunter.com/trends/kintsugi-art.md) - [Leather-Bound Connected Notebooks](https://www.trendhunter.com/trends/connected-notebooks.md) - [Pleated Paper Designs](https://www.trendhunter.com/trends/moleskine-and-issey-miyake.md)