# Papercraft Space Battles The Moleskine Star War Origami Battle Shows the Power of the Fold By Michael Hines | Published 2011-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moleskine-star-wars-origami-battle References: [uniquedaily](http://uniquedaily.com/2011/09/star-wars-origami-battle/) & [moleskineus](http://www.moleskineus.com/star-wars-limited-edition-notebooks.html) If you have never seen an [origami X-Wing](https://www.trendhunter.com/trends/origami-x9-sleeve) before, then you need to watch the [Moleskine](https://www.trendhunter.com/trends/moleskine-and-issey-miyake) Star Wars Origami Battle. The video was created by Moleskine to promote their collaboration with the [Star Wars franchise](https://www.trendhunter.com/trends/cocacola-x-star-wars). The video features paper Tie Fighters and X-Wings doing battle. The video is incredibly creative, with laser missiles taking the form of pieces of paper and explosions resulting in burst of colorfully crumpled stationary. The video is designed to promote the release of Moleskine's latest notebooks featuring an homage to the original Star Wars trilogy. Even if you aren't a Star Wars fan, you should definitely check out the Moleskine Star Wars Origami Battle video as it is one of the most creative commercials released this year. You can check out the full video in all of its glory here. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Origami Advertising:** Advertisers are utilizing the art of origami to create unique and creative promotional content. - **Collaborative Branding:** Brands are partnering with popular franchises to create co-branded products and marketing campaigns. - **Interactive Commercials:** Video advertisements are becoming more immersive and engaging, incorporating elements that capture viewers' attention. ### Who This Affects Most - **Paper Products:** Companies in the paper products industry can explore creating custom origami kits and accessories for creative advertising. - **Entertainment and Licensing:** Companies that specialize in entertainment and licensing can seek opportunities for collaboration with popular brands to create unique products and experiences. - **Marketing and Advertising:** The marketing and advertising industry can leverage interactive video techniques to create memorable and attention-grabbing commercial content. ## Related on Trend Hunter - [Sci-Fi Spacecraft LEGO Sets](https://www.trendhunter.com/trends/scifi-spacecraft-lego-set.md) - [Sci-Fi-Honoring Toy Puzzle Books](https://www.trendhunter.com/trends/force-of-creativity.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Collaboration Sci-Fi Cookies](https://www.trendhunter.com/trends/star-wars-oreo-cookies.md) - [Sci-Fi-Themed Desktop Mats](https://www.trendhunter.com/trends/star-wars-orbitkey-desk-mat.md) - [Millennium Falcon Trays](https://www.trendhunter.com/trends/star-wars-tray.md) - [Sci-Fi-Themed Cruiser Puzzle Sets](https://www.trendhunter.com/trends/venator-attack.md) - [Pleated Paper Designs](https://www.trendhunter.com/trends/moleskine-and-issey-miyake.md) - [Subtly Sci-Fi Watch Designs](https://www.trendhunter.com/trends/star-wars-x-citizen-rebel-starfighter-boxed-set.md)