# Middle Earth Notebooks Moleskine Hobbit Notebooks Celebrate the Upcoming Trilogy By Elise Ying-Hei Ho | Published 2012-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moleskine-hobbit-notebooks References: [gizmodiva](http://www.gizmodiva.com/other_stuff/moleskine-hobbit-themed-notebooks-are-enchanting.php) & [designtaxi](http://designtaxi.com/news/353959/Moleskine-Unveils-Limited-Edition-Hobbit-Themed-Notebooks/) Limited edition Moleskin Hobbit notebooks are being released in anticipation for the release of Peter Jackson's upcoming trilogy. The [collector's notebook](https://www.trendhunter.com/trends/kintsugi-art) features two embossed designs from J.R.R. Tolkien's Middle Earth: a map of Mirkwood and an illustration of Lonely Mountain. For thrill seekers and adventurists like [Bilbo Baggins](https://www.trendhunter.com/trends/the-shire-set) who want to keep track of all their stories, the pocket-friendly books are a strong and durable way to scribble down your thoughts. As for the artists, the Moleskine Hobbit notebooks are also available with non-ruled pages so you can capture the essence of your travels. Moleskine, a company famously known for its high quality notebooks, is selling the plain and ruled notebooks in two sizes for $12 on [Amazon](https://www.trendhunter.com/trends/amazon-kindle-scribe). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Limited Edition Collectibles:** The trend towards limited edition collectibles (such as Moleskin Hobbit notebooks) can be leveraged by companies to appeal to niche markets and create buzz around their brand. - **Popular Media Tie-ins:** Capitalizing on the success of popular media (such as the Hobbit trilogy), businesses can create tie-in products and merchandise to attract fans and create additional revenue streams. - **Customizable Notebooks:** Offering customizable notebooks with non-ruled pages (such as Moleskine Hobbit notebooks) allows customers to personalize their journaling experience and can create a loyal fan base. ### Who This Affects Most - **Entertainment:** The entertainment industry can create tie-in products and merchandise for movies, TV shows, and video games, such as the Moleskine Hobbit notebooks, to appeal to fans and create additional revenue streams. - **Stationery:** The stationery industry can offer high-quality customizable notebooks (such as Moleskine Hobbit notebooks) to appeal to consumers who value a unique journaling experience. - **Gifts & Collectibles:** The gifts and collectibles industry can leverage the trend towards limited edition products (such as Moleskine Hobbit notebooks) to appeal to niche markets and create a sense of exclusivity and collectibility. ## Related on Trend Hunter - [Lunar New Year-Inspired Noteboooks](https://www.trendhunter.com/trends/3-artists-3-countries.md) - [Hybrid Luxe Card Holders](https://www.trendhunter.com/trends/noteanote.md) - [Clinical Bed Notebooks](https://www.trendhunter.com/trends/hospital-bed-notebook.md) - [Neighborhood Stationery Boutiques](https://www.trendhunter.com/trends/moleskine-1.md) - [Collectible Creative Stationery](https://www.trendhunter.com/trends/moleskine-x-blackpink.md) - [Pleated Paper Designs](https://www.trendhunter.com/trends/moleskine-and-issey-miyake.md) - [Modular Refillable Notebook Systems](https://www.trendhunter.com/trends/notebook-system.md) - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md)