# Creativity-Boosting Cafes The 'Moleskine Cafe' is a Multipurpose Hub in Downtown Milan By Joey Haar | Published 2016-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moleskine-cafe References: [fastcodesign](http://www.fastcodesign.com/3062303/wanderlust/moleskine-has-opened-a-cafe-doodlers-welcome) & [moleskine](http://www.moleskine.com/en/news/moleskine-cafe) Moleskine, the notebook brand beloved by creatives everywhere, is offering a gathering place for its writing and drawing community with the [Moleskine Cafe](https://www.trendhunter.com/trends/moleskine-1). Though one of the key appeals of the snazzy jotpads is their portability, allowing consumers to draw while on the bus, in a subway, daydreaming at work or anywhere else, the [brick and mortar Moleskine Cafe](https://www.trendhunter.com/trends/moleskine-and-issey-miyake) is meant to be a place for creatives to gather and write or draw together. It may be called the Moleskine Cafe, but the space is more than just a coffee shop. Located in the heart of the Brera Design District in Milan, the shop will also feature an art gallery, a Moleskine store, and a library. As the website writes, the intention is to put forward a "contemporary reinterpretation of the idea of the 'cafe litteraire.'" Considering that great artists like [Hemingway](https://www.trendhunter.com/trends/nicholas-hemingway), Picasso and Matisse wrote in little black notebooks while reclining at similar cafes, the Moleskine Cafe is taking good inspiration. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Multipurpose Hubs:** The concept of multipurpose hubs, like the Moleskine Cafe, provides a space for creatives to gather, collaborate, and share ideas. - **Hybrid Retail Spaces:** Combining retail, gallery spaces, and cafes, the Moleskine Cafe demonstrates the potential for hybrid retail spaces to enhance the shopping experience and engage customers in multiple ways. - **Reviving Literary Cafes:** The Moleskine Cafe's contemporary reinterpretation of the 'cafe litteraire' concept suggests a revival of literary cafes that provide a creative atmosphere for writers and artists to connect. ### Sectors Adopting This - **Retail:** Retailers could explore the concept of hybrid spaces, incorporating cafes and art galleries to offer a unique and immersive shopping experience. - **Hospitality:** Hospitality industries could incorporate the concept of multipurpose hubs, providing a space for guests to relax, collaborate, and engage in creative activities. - **Arts and Culture:** The revival of literary cafes, like the Moleskine Cafe, presents an opportunity for arts and culture organizations to create spaces that foster creative expression and community engagement. ## Related on Trend Hunter - [Neighborhood Stationery Boutiques](https://www.trendhunter.com/trends/moleskine-1.md) - [Collectible Creative Stationery](https://www.trendhunter.com/trends/moleskine-x-blackpink.md) - [Clinical Bed Notebooks](https://www.trendhunter.com/trends/hospital-bed-notebook.md) - [AI-Powered Smart Notebooks](https://www.trendhunter.com/trends/moleskine-smart.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Remote Workspace Cafes](https://www.trendhunter.com/trends/cafe-hunt.md) - [Luxury Fashion Label Cafes](https://www.trendhunter.com/trends/dior-cafe.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Coffee Documenting Notes Apps](https://www.trendhunter.com/trends/coffee-notes1.md)