# Magic Carpet Journals These Moleskine Ads Advocate Riding on Your Words By Meghan Young | Published 2010-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moleskine-ads References: [whitezine](http://www.whitezine.com/en/trends/moleskine-ride-on-your-words.html) & [behance.net](http://www.behance.net/Gallery/Ride-on-your-words/520883) As one of the leading notebooks in the world, I never thought that [Moleskine](https://www.trendhunter.com/trends/moleskine-1) would need to create a [campaign to draw in buyers](https://www.trendhunter.com/trends/nobody-reads-ads); I'm glad they do, though, because these Moleskine ads are pretty amazing. Highlighting their motto 'Ride on Your Words,' it capitalizes on creativity and imagination. The brainchild of Pei-Yun Lai, a San Francisco-based art director, these Moleskine ads were both marketed on the street and on [billboards](https://www.trendhunter.com/trends/3d-billboards). Most interestingly, however, was the campaign's application--in bus shelters, of all places. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Creative Advertising Campaigns:** Opportunity to create unique, attention-grabbing ad campaigns that showcase a brand's message in an innovative way. - **Innovative Outdoor Advertising:** Opportunity to leverage public spaces in a creative way to draw attention to a brand's message. - **Personalized Notebooks:** Opportunity to customize notebooks to reflect an individual's unique style and personality. ### Who This Affects Most - **Advertising:** Opportunity for agencies to explore unique, attention-grabbing campaigns that offer something new to clients. - **Outdoor Advertising:** Opportunity for outdoor advertising companies to leverage unique public spaces and new technologies in creative ways. - **Stationery:** Opportunity for stationery companies to offer customizable products that cater to individuals' unique styles and personalities. ## Related on Trend Hunter - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Neighborhood Stationery Boutiques](https://www.trendhunter.com/trends/moleskine-1.md) - [AI-Powered Smart Notebooks](https://www.trendhunter.com/trends/moleskine-smart.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Collectible Creative Stationery](https://www.trendhunter.com/trends/moleskine-x-blackpink.md) - [Lunar New Year-Inspired Noteboooks](https://www.trendhunter.com/trends/3-artists-3-countries.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Pleated Paper Designs](https://www.trendhunter.com/trends/moleskine-and-issey-miyake.md) - [Tablet Writing Systems](https://www.trendhunter.com/trends/moleskine-smart-writing-system.md)