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# Pitch Black Daybooks
The Moleskine 2012 Black Collection is Sharply Designed

By Shiori Mine | Published 2012-07-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/moleskine-2012-black-collection
References: [hypebeast](http://hypebeast.com/2012/07/moleskine-2012-black-collection) & [moleskine](http://www.moleskine.com/)

The Moleskine 2012 Black Collection features a number of the brand's infamous [black-bound notebooks](https://www.trendhunter.com/trends/notebook-system) with a distinctively dark twist. Writers will find carbon-colored sheets of paper in these little notebooks, perfect for unleashing a new level of creative doodling and note-taking.

Since traditional writing utensils will have a hard time showing up on the [all-black interior](https://www.trendhunter.com/trends/allblack-phone-cases), Moleskine also included a line of [fluorescent gel pens and pencils](https://www.trendhunter.com/trends/sheaffer-coffee-edition) for all your journaling and sketching needs. The pitch-black paper is ideal for showcasing photographs or scrapbooking clips to create a miniature traveling portfolio. Artists can also get experimental with their sketches, using mediums like conte or pencil crayon to capture their subjects.

Despite its age-old history, Moleskine continues to captivate the hearts of creative individuals around the world. The Moleskine 2012 Black Collection is a sharply designed alternative to the traditional paper notebooks.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 4% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Dark-themed Stationery:** Opportunity for companies to create dark-themed stationery products that offer a unique and stylish appeal to creative individuals.
- **Specialty Writing Utensils:** Opportunity for companies to develop and market specialty writing utensils that are specifically designed to write on dark paper, catering to the needs of artistic individuals.
- **Experimental Art Supplies:** Opportunity for companies to innovate and offer art supplies that encourage experimentation and creativity, such as specialty mediums for sketching on dark paper.

### Industries Being Reshaped

- **Stationery:** The stationery industry can explore new product lines and designs that cater to the growing demand for dark-themed stationery products.
- **Writing Utensils:** The writing utensils industry can create and market specialty pens and pencils with unique ink or lead formulations that write effectively on dark paper.
- **Art Supplies:** The art supplies industry can develop and promote new art mediums and tools that enable artists to explore and experiment with their creations on dark paper.

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