# Recycled Haircare Packaging P&G is Set to Pack Herbal Essences in Molecular-Recycled Plastic By Elena Rahman | Published 2021-11-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/molecularrecycled-pastic References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/PG_to_pack_Herbal_Essences_in_molecularrecycled_plastic/180600) & [eastman](https://www.eastman.com/pages/home.aspx) To bring the haircare industry one step closer to sustainability, P&G's Herbal Essences partnered with Eastman to package its shampoo and conditioner collection in molecular-recycled plastic. Eastman's collection of containers dubbed the Eastman Renew material will make Herbal Essences the first of P&G's brands to use environmentally-friendly material as its primary packaging. Packaging made from Eastman Renew resins includes 50% certified recycled plastic. The new haircare containers follow an August 2021 agreement between the two brands to collaborate on initiatives that advance the recycling of more materials, thereby encouraging eco-conscious behavior among consumers. To kick off the initiative, five Herbal Essences bio: renew sulfate-free collections will include the upgraded Eatman Renew materials, including the Alow Vera line-up. Image Credit: Herbal Essences ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 58% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Molecular-recycled Packaging:** The use of molecular-recycled plastic in packaging can be a trendsetter with scope for disrupting the packaging industry as well as waste management sector. - **Eco-friendly Packaging:** Eco-friendly packaging can be a growing trend as brands and companies become increasingly focused on reducing their carbon footprint and making their products more sustainable. - **Collaboration for Sustainable Initiatives:** Collaboration between brands and companies for sustainable initiatives can set a trend by triggering a collective effort to push for more eco-friendly solutions and processes across industries. ### Sectors Adopting This - **Packaging:** The packaging industry has an opportunity to innovate with the use of sustainable materials and processes that can address environmental concerns and promote a circular economy. - **Haircare:** The haircare industry can benefit from incorporating eco-friendly packaging options for products to meet the growing demand for sustainable and natural solutions. - **Waste Management:** The waste management industry can leverage molecular-recycled plastic and other sustainable processes to reduce landfill waste and promote a more circular economy. ## Related on Trend Hunter - [Hydrating Oil-Infused Haircare](https://www.trendhunter.com/trends/herbal-essences-2.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Recyclable Resin Bottles](https://www.trendhunter.com/trends/lumene.md) - [Eco-Friendly Upcycled Haircare](https://www.trendhunter.com/trends/innerjoi-by-joico.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Eco-Conscious Cleaning Product Packaging](https://www.trendhunter.com/trends/recovered-coastal-plastic-packaging.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Eco Hair Treatment Tubes](https://www.trendhunter.com/trends/hair-treatment-packaging.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md)