# Seriously Snotty Advertising The Mola Tissues Campaign Illustrates the Pains of Sickness By Leslie Chen | Published 2012-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mola-tissues References: [adsoftheworld](http://adsoftheworld.com/media/print/mola_tissues_man) & [mccann.pl](http://www.mccann.pl/) Everyone has experienced the disgusting effects of catching a cold, and these Mola Tissues ads capture these less than ideal moments quite accurately. Created by advertising agency McCann Erickson in Warsaw, Poland, the campaign features a man and woman who are trying to get through the mess of a flu. Illustrating [snot literally shooting out](https://www.trendhunter.com/trends/boogie-bites-candy) of each of their noses, the ads may make you a feel a bit queasy if you've just been cured of your own sickness. The campaign's slogan reads "Hello snots, the fun is over," ensuring customers that these tissues will help make [fighting the flu](https://www.trendhunter.com/trends/nasal-care-products) that much easier. Let the Mola Tissues ads provide some assurance that your cold will be cured in no time. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 12% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Disgusting Advertising:** The use of gross-out humor in advertising campaigns such as Mola Tissues can create a memorable impression on consumers and generate buzz. - **Humor in Advertising:** Incorporating humor into advertising such as the Mola Tissues campaign can help brands create an emotional connection with consumers and foster brand loyalty. - **Personalized Marketing:** Tailoring marketing campaigns such as Mola Tissues to target specific demographics, in this case, people who are sick can result in increased sales and overall brand awareness. ### Where This Applies - **Tissue Manufacturing:** Brands can create differentiated products such as Mola Tissues that cater to different needs of consumers, such as those who value softer, stronger, or more absorbent tissues. - **Pharmaceuticals:** Marketers can leverage the Mola Tissues campaign to promote cold and flu medicines, vitamins, and other over-the-counter remedies that complement the use of tissues to alleviate symptoms of sickness. - **Advertising & Marketing:** Agencies can explore novel advertising approaches such as Mola Tissues that use humor or shock tactics to captivate audiences and bring attention to their clients' products and services. ## Related on Trend Hunter - [Educational Cold Medication Campaigns](https://www.trendhunter.com/trends/mucinex-flip-the-script.md) - [Sickness-Fighting AI Games](https://www.trendhunter.com/trends/mucus-masher.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Sickness Survival Kits](https://www.trendhunter.com/trends/man-cold-relief-kit.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Medication Delivery Partnership Campaigns](https://www.trendhunter.com/trends/mucinex-and-doordash.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)