# Ginger-Based Hot Sauces The Moju x Eaten Alive (S)Hot Sauce Has a Vegan-Friendly Recipe By Michael Hemsworth | Published 2022-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moju-x-eaten-alive-shot-sauce References: [foodbev](https://www.foodbev.com/news/moju-unveils-ginger-hot-sauce-in-collaboration-with-eaten-alive/) & [mojudrinks](https://mojudrinks.com)  The Moju x Eaten Alive (S)Hot Sauce is a new collaboration food product created by the [functional beverage brand](https://www.trendhunter.com/trends/honey-lemon-immunity-shots) with the vegan fermented foods brand. The hot sauce boasts a ginger-based recipe that's infused with fresh, raw ingredients that have been cold-pressed and inspired by the [MOJU](https://www.trendhunter.com/trends/moju-hot-shot) Really Ginger hot shot. The sauce is meshed with the Eaten Alive fermented chilli mash to give it a spicy kick that complements the gingery base perfectly. The Moju x Eaten Alive (S)Hot Sauce was explained further by Co-Founder of MOJU Rich Goldsmith who said, "We’re so excited to launch this [limited-edition hot sauce](https://www.trendhunter.com/trends/sauce-shop-sauces) in collaboration with our flavour-loving friends at Eaten Alive, it’s perfect for any plate, bowl or dip this summer so grab it while it lasts.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 69% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Ginger-based Condiments:** The use of ginger as a base ingredient in condiments provides an opportunity for creating unique flavor combinations and attracting health-conscious consumers. - **Collaborative Food Products:** Collaboration between functional beverage and fermented food brands in creating food products can provide innovative, yet healthy, options for consumers. - **Fermented Hot Sauces:** The use of fermented ingredients in creating hot sauces provides an opportunity for developing unique and healthier spicy condiments. ### Industries Being Reshaped - **Condiment Industry:** The condiment industry can explore using ginger as a base ingredient, and collaborate with other food brands to create innovative and healthy offerings. - **Functional Beverage Industry:** Collaborating with fermented food brands to create food products provides an opportunity for functional beverage brands to expand their offerings and reach new consumers. - **Fermented Food Industry:** The fermented food industry can explore developing more hot sauces using fermented ingredients, and collaborate with other food brands to create unique and healthy condiments. ## Related on Trend Hunter - [Spiced Energizing Juice Shots](https://www.trendhunter.com/trends/moju-hot-shot.md) - [Spicy Immunity Juice Shots](https://www.trendhunter.com/trends/moju-spicy-pia-immunity.md) - [Naturally Formulated Hot Sauces](https://www.trendhunter.com/trends/vadasz-hot-sauces.md) - [Flavor-First Hot Sauces](https://www.trendhunter.com/trends/smaak.md) - [Flavorful Gourmet Hot Sauces](https://www.trendhunter.com/trends/saucy-rebellion-hot-sauces.md) - [Spicy Seasonal Recipe Sauces](https://www.trendhunter.com/trends/sauce-shop-x-aldi.md) - [Elevated Vegan Hot Sauces](https://www.trendhunter.com/trends/trex-hot-sauce.md) - [Versatile Citrusy Hot Sauces](https://www.trendhunter.com/trends/truff-jalapeo-lime.md) - [Triple-Flavor Finishing Sauces](https://www.trendhunter.com/trends/the-gracious-gourmet-hot-squeeze.md)