# Arresting Aphrodesiac Branding Mojo Packaging Seizes its Consumer Like its Invigorating Contents By Amelia Roblin | Published 2012-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mojo-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/09/mojo-student-work.html) & [hayesthornton](http://hayesthornton.com/Mojo) The content of [Mojo](https://www.trendhunter.com/trends/mojo-energy-pouches) packaging offers men an alternative to more potent erectile dysfunction drugs; however, the look of them does not decrease the intimidation factor when choosing to take them. Instead of one considering the potential strength of a small blue pill, this brand identity scheme presents the buyer with an apparently hard-core collection of products. Mind you, handcuffs and zippered leather are the sorts of props that some people appreciate in the bedroom. Their presence around the bottles of the [muscle-stimulating drink](https://www.trendhunter.com/trends/Rithms-Enlite) might also deliver a second related message. Hayes Thornton's design of the [mood enhancer](https://www.trendhunter.com/trends/sexual-health) shows the consumer how "into it" he might get if he knocks back the liquid inside Mojo packaging. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Provocative Branding:** Companies can explore designing packaging that is bold and eye-catching but may use controversial elements to entice customers. - **Alternative to Traditional Medication:** Developing medications that target a more niche or alternative market of customers can prove to be lucrative and successful. - **Mood-enhancing Products:** Creating products that aim to enhance specific moods, such as arousal or stimulation, can be a promising area for brands to explore and market to specific demographics. ### Who This Affects Most - **Pharmaceuticals:** Pharmaceutical companies can design alternative and unique medications to target niche markets, as well as consider innovative and daring branding strategies. - **Beverage:** Beverage brands can develop products that are marketed towards enhancing specific moods and use provocative branding to stand out in a crowded market. - **Sex and Wellness:** The sex and wellness industry can create and market products aimed at enhancing sexual experiences and may consider bold branding to appeal to potential customers. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Cheeky Libido-Boosting Beverages](https://www.trendhunter.com/trends/drink-redacted.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Taboo Men's Health Apps](https://www.trendhunter.com/trends/mojo-1.md) - [Brand Packaging Updates](https://www.trendhunter.com/trends/coconut-water-brand-coco5.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Erectile Dysfunction Ads](https://www.trendhunter.com/trends/mangorx.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md)