# Liquor-Branded Lip Balm Malin + Goetz Team Up With 10 Cane for Mojito-Flavored Gloss By Tisah Tucknott | Published 2009-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mojito-lip-balm-hydrating-moisturiser-gives-your-lips-a-tropical-twist References: [malinandgoetz](http://www.malinandgoetz.com/index.php?page=shop.product_details&flypage=shop.flypage&product_id=112&category_id=12&option=com_virtuemart&Itemid=2&vmcchk=1&Itemid=2) & [fashionista](http://fashionista.com/) Malin + Goetz have recently teamed up with 10 Cane Rum to produce a new [rum flavored lip balm](https://www.trendhunter.com/trends/hismile-lip-balm). This [mojito lip moisturizer](https://www.trendhunter.com/trends/lip-drinks) provides nourishment while also giving your lips a tasty mojito treat. Don't worry, lightweights: There isn't actually any rum inside the formula. Instead, this innovative lip balm is made of [peppermint and lime essential oils](https://www.trendhunter.com/trends/sour-lip-balm). Lick your lips for a tropical twist! **Implications** - By colliding two unconventional products together, such as liquor and lip balm, companies have managed to capitalize on two unique ideas. Unconventional companies such as Malin + Goetz and 10 Cane manage to captivate consumers that are daring to try the blend. This allows consumers to boast about the fact that they have experienced something more unique. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 1% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Branded Lip Balm:** Colliding two unconventional products together such as liquor and lip balm has created new opportunities for unconventional companies. - **Essential Oil-based Beauty:** Companies can use essential oils to create unique beauty products with added health benefits and appeal to consumers who prioritize natural ingredients. - **Flavored Beauty Products:** Creating beauty products with unique flavors can add a fun and playful element to the product and appeal to consumers who enjoy using novelty products. ### Sectors Adopting This - **Beauty and Personal Care:** Companies in the beauty and personal care industry can utilize unique and unconventional ingredients to create innovative products like liquor-branded lip balm. - **Food and Beverage:** Food and beverage companies can collaborate with the beauty industry to create unique products like flavored lip balm using their ingredients to increase brand exposure and provide unique experiences. - **Marketing and Advertising:** Marketing and advertising firms can take advantage of the novelty aspect of unconventional products like liquor-branded lip balm to create buzz and generate consumer interest in their brands. ## Related on Trend Hunter - [Spice-Infused Lip Balms](https://www.trendhunter.com/trends/spice-balms.md) - [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md) - [Oil-Infused Lip Balm Lines](https://www.trendhunter.com/trends/moroccanoil-lip-balm.md) - [Citrusy Beer Garnish Balms](https://www.trendhunter.com/trends/valencia-orange-lip-balm.md) - [Whisky-Inspired Lipstick Shades](https://www.trendhunter.com/trends/fireball-1.md) - [Iced Tea-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-balm-bundle.md) - [Celebratory Co-Branded Lip Balms](https://www.trendhunter.com/trends/funfetti-x-curology.md) - [Flavor-Packed Lip Balms](https://www.trendhunter.com/trends/hismile-lip-balm.md) - [Lip-Softening Balms](https://www.trendhunter.com/trends/le-chouchou.md)