# Gourmet Agave-Date Marshmallows Mojave Marshmallows are Made with Organic Agave & Date Syrups By Laura McQuarrie | Published 2022-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mojave-marshmallows References: [mojavemarshmallows](https://mojavemarshmallows.com/) & [prnewswire](https://www.prnewswire.com/news-releases/included-cpg-to-debut-at-specialty-food-associations-2023-winter-fancy-food-show-301686249.html)  Mojave Marshmallows sets itself apart by making all of its gourmet marshmallows with organic agave and date syrups, along with a few other carefully selected ingredients. The hand-cut artisanal marshmallows are cooked and cured for over 18 hours to deliver bites of pure decadence. These marshmallows, mindfully made with ingredients like organic raw cane sugar, organic tapioca, Kosher gelatin and organic powdered sugar can be found in flavors like Cocoa Dust, Vanilla Bean, Poblano Spice and even Vegan Vanilla (made with carrageenan.) The brand also offers other fun ways for people to purchase, gift and otherwise enjoy its products with [S'mores](https://www.trendhunter.com/trends/kanha-smores) Kits, Mega Marshmallows and Marshmallow Bouquets. Mojave Mallows will be exhibiting at the upcoming Winter Fancy Food Show as part of (included) a collective of [BIPOC](https://www.trendhunter.com/trends/gateau-ghost) founders and executives in consumer packaged goods. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 16% | Activity: 12% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Organic Marshmallows:** Capitalizing on the growing demand for organic foods and ingredients, there is an opportunity to create more organic marshmallow products using unique ingredients like agave and date syrups. - **Artisanal Marshmallows:** With consumers becoming more interested in small-batch, handcrafted products, there is potential for artisanal marshmallow brands to grow in popularity and adopt unconventional flavor profiles. - **Premium Confectionery Products:** By using premium ingredients and offering creative gift packages, there is an opportunity to create a new category of high-end confectionery products that appeal to consumers looking for unique treats. ### Who This Affects Most - **Organic Food Industry:** There is potential for the organic food industry to expand its product line to include organic marshmallows and other sweet treats made with healthier, natural ingredients. - **Artisanal Food Industry:** As consumers increasingly seek out unique, small-batch food products, there is a growing opportunity for artisanal marshmallow brands to thrive. - **Gourmet Gift Industry:** By marketing premium confectionery products like marshmallows as unique, high-end gifts, there is potential to create a new category of gourmet gift items that appeal to discerning consumers. ## Related on Trend Hunter - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Vegan-Friendly Maple Marshmallows](https://www.trendhunter.com/trends/dandies-vegan-maple-flavored-marshmallows.md) - [Plant-Powered Marshmallow Cremes](https://www.trendhunter.com/trends/marshmallow-cremes.md) - [Vegan Marshmallow Creams](https://www.trendhunter.com/trends/marshmallow-cream.md) - [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md) - [Marshmallow Advent Calendars](https://www.trendhunter.com/trends/xo-marshmallow-advent-calendar.md) - [Minty Marshmallow Snacks](https://www.trendhunter.com/trends/peppermint-mallow-poppers.md) - [Premium S'mores Whiskeys](https://www.trendhunter.com/trends/mash-mallow.md) - [Globally Inspired Plant-Based Macarons](https://www.trendhunter.com/trends/asmore.md)